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  4. Rhetoric


Code 14680
Year 2
Semester S2
ECTS Credits 6
Workload OT(15H)/TP(45H)
Scientific area Communication Sciences
Entry requirements Not applicable
Mode of delivery Face to face.
Work placements Not applicable
Learning outcomes The teaching of this U.C. intends to place the student in conditions of
1. To understand the relevance of Rhetoric in the light of its fundamental questions;
2. To situate the diversity of authors and works in their multiple cultural contexts;
3. To assimilate the applicability of Rhetoric in the context of its multiple historical explanations and cultural inscriptions
Syllabus 1. The historical development of rhetoric
1.1. The genesis of the relationship between Word and Power
1.2. The philosophical roots of rhetoric
1.3. The epistemic systematization of rhetoric in Aristotle
1.4. Decline and revival of rhetoric
2. Rhetoric in media societies
2.1. From presential rhetoric to mediatized rhetoric
2.2. Rhetoric and industries of persuasion: the rhetoric of image; rhetoric, marketing and technology
2.3. From rhetoric in action to rhetoric in action: between making people see and making them act
2.4. Borderline questions: what rhetoric for the 21st century network society?
Main Bibliography Mandatory reading sources
ARISTÓTELES (1998). Retórica. Lisboa: IN-CM
BARTHES, R. (1990). A retórica da imagem. In: O óbvio e o obtuso. Rio de Janeiro: Nova Fronteira
MATEUS S. (2018). Introdução à Retórica no Séc. XXI. UBI Editora LabCom.IFP
PERELMAN, C. – OLBRECHTS-TYTECA, L. (2005). Tratado da argumentação. A nova retórica. S. Paulo: Martins Fontes
Teaching Methodologies and Assessment Criteria CFAEA = 2 frequency tests 40% 4 individual written reports on research resulting from the study of mandatory reading texts 35% 1 Group assignment: 25% EXAM Final Exam Classification = average CFEA (40%) + Classification Examination (60%)

Frequency tests dates: first frequency test April 7th; second frequency test May 19
Language Portuguese. Tutorial support is available in English.
Last updated on: 2022-03-08

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