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  4. Rhetoric


Code 14680
Year 2
Semester S2
ECTS Credits 6
Workload OT(15H)/TP(45H)
Scientific area Communication Sciences
Entry requirements Not applicable
Mode of delivery Face to face.
Work placements Not applicable
Learning outcomes The teaching of this course aims to enable students to
1. Understand the relevance of Rhetoric in the light of its fundamental questions;
2. Situate the diversity of authors and works in their multiple cultural contexts;
3. Assimilate the applicability of Rhetoric within the framework of its multiple historical explanations and cultural inscriptions.
4- Use rhetoric whenever appropriate.
Syllabus 1. The historical development of rhetoric.
1.1 The genesis of the relationship between Word and Power.
1.2 The philosophical roots of rhetoric.
1.3 The epistemic systematization of rhetoric in Aristotle.
1.4 Decline and renaissance of rhetoric.
2. Rhetoric in society.
2.1 From face-to-face rhetoric to mediated rhetoric.
2.2 Rhetoric and the industries of persuasion: the rhetoric of the image; rhetoric, marketing and technology.
2.3 From rhetoric in action to rhetoric of action: between making people see and making people them act.
2.4. Borderline questions: what rhetoric for the 21st century network society?

Main Bibliography Mandatory reading sources
REBOUL, O. (1998), Inrodução à Retórica, São Paulo: Martins Fontes.
ARISTÓTELES (1998). Retórica. Lisboa: IN-CM
MATEUS S. (2018). Introdução à Retórica no Séc. XXI. UBI Editora LabCom.IFP
PERELMAN, C. – OLBRECHTS-TYTECA, L. (2005). Tratado da argumentação. A nova retórica. S. Paulo: Martins Fontes.
Teaching Methodologies and Assessment Criteria A- 1- Theoretical exposition and explanation of the subject; 2- Maieutic interlocution with the students; 3- Practice of Rethoric through expositions and debates.

B- 4- The assessment will take into account the theoretical-practical status, being continuous and phased. The assessment elements will be a written assessment test (50%), a written assignment, chosen from the program (40%) and participation in face-to-face classes (10%). Factors such as active participation in the proposed activities, attendance – minimum attendance of 75% of classes (the program was designed assuming the effective presence of students), punctuality, as well as the overall behavior of students (aspects such as the interest shown, the relevance or objectivity of the interventions will be some of the points assessed).
Any evidence of plagiarism will be punished with the attribution of a zero to the evaluation element that improperly used third-party texts.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2024-04-08

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