| Code |
14694
|
| Year |
3
|
| Semester |
S2
|
| ECTS Credits |
6
|
| Workload |
OT(15H)/TP(45H)
|
| Scientific area |
Communication Sciences
|
|
Entry requirements |
not applied
|
|
Learning outcomes |
Analyze the influence of new technologies and digital media on contemporary culture, based on authors such as McLuhan, Virilio, and Manovich.
Explore the impact of image and digital media on society, focusing on concepts by Deleuze, Guattari, and Parente.
Study the evolution of Apple technology and its cultural impact, addressing case studies such as Tim Cook, the iPhone, and the cult of Mac.
Discuss the future of technology and Artificial Intelligence, based on authors such as Kissinger, Schmidt, and Lukács.
To ensure the material for the semester is clear and structured, the program’s subtopics are associated with specific authors.
|
|
Syllabus |
SYLLABUS
Required:
• The Machine-Image (Parente)
• The Image of the Future (Polak)
• A Thousand Plateaus (Deleuze, Guattari)
• The Language of New Media (Manovich)
• Understanding Media: The Extensions of Man (McLuhan)
• The Cyberworld (Virilio)
• High Teknê (Rutsky)
• The Information Society (Hassan)
|
|
Main Bibliography |
REFERENCES
Brooker, W. (Ed.). (2005). The Blade Runner experience: The legacy of a science fiction classic. Wallflower Press.
Cruikshank, J. L. (2006). The Apple way. McGraw-Hill.
Deleuze, G. & Guattari, F. (1999). A Thousand Plateaus – Capitalism and Schizophrenia, Trad. Brian Massumi. London, UK: Athlone Press
Dormehl, L. (2012). The Apple revolution: Steve Jobs, the counterculture and how the crazy ones took over the world. Virgin Books.
Kahney, L. (2019). Tim Cook: The genius who took Apple to the next level. Portfolio/Penguin.
Kahney, L. (2004). The cult of Mac. No Starch Press.
Kissinger, H. A., Schmidt, E., & Huttenlocher, D. (2021). The age of AI: And our human future. John Murray Press.
Kocienda, K. (2018). Creative selection: Inside Apple's design process during the golden age of Steve Jobs. St. Martin's Press.
Harnish, V., & Editors of Fortune. (2012). The greatest business decisions of all time: How Apple, Ford, IBM, Zappos, and others made radical choices that c
|
|
Teaching Methodologies and Assessment Criteria |
TEACHING METHODOLOGIES AND EVALUATION CRITERIA
Considering the theoretical specifics of the curricular unit:
• 1 written test and 1 group work in 10 pages to be presented are taking place (50% + 50%). APRIL 4 e JUNE 6
• The students may only skip 20% of classes.
• Every student can attend exam.
|
|
Language |
Portuguese. Tutorial support is available in English.
|