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Ethics

Code 14696
Year 3
Semester S2
ECTS Credits 6
Workload OT(15H)/TP(45H)
Scientific area Philosophy
Entry requirements Not Applicable
Mode of delivery Face to face
Learning outcomes This curricular unit is an introduction to ethics and aims to promote reflection on ethical problems related to the media by pointing out the importance of deontology and professional ethics.

At the end of the unit students should be able to (i) limit the scope of ethics; (ii) discuss the relationship between ethics, politics and law; (iii) identify different types of ethics and describe their characteristics; (iv) evaluate ethical issues of communication in the light of different ethical perspectives; (v) stating the main deontological contents regarding the media.
Syllabus 1. Introduction
1.1. Distinction and relation between ethics and morals
1.2. Characteristics of ethical discourse
1.3. Ethics, politics and law

2. Typology of Ethics
2.1. Ethics of virtues
2.2. Deontological ethics
2.3. Utilitarianism

3. Ethics and Communication Sciences
3.1 Pairs and dichotomies in the media
3.1.1 Freedom and responsibility
3.1.2 Truth and manipulation
3.1.3 Public interest and private life
3.1.4 Public service vs. service to the public
3.2 Deontology
3.2.1 Characteristics and functions of codes of ethics
3.2.2 The Code of Ethics for Portuguese Journalists and the Code of Conduct for Advertising Self-Regulation in Advertising and Other Forms of Commercial Communication
Main Bibliography 1. Introduction and Ethical Typology
CAMPS, V. (org.), Historia de la Ética, vols. 1 e 2, Madrid, Crítica, 1999; Historia de la Ética, vol. 3, Madrid, Crítica, 2000.
SANTOS, José Manuel, Introdução à Ética, Lisboa, Documenta, 2012.
SINGER, P. (ed.), A Companion to Ethics, Oxford, Blackwell, 1993.

2.Ethics and Communication Sciences
ALMARAZ, I., Ética de la Imagen, 2ª ed., Madrid, Laberinto, 2002.
BLÁZQUEZ, N., La Nueva Ética en los Medios de Comunicación, Madrid, BAC, 2002.
CAMILO, E. e SANTOS, A. (org.), Manipulação e Persuasão. Posições e contraposições, Lisboa, Fénix, 2015.
FAUSTINO, P. (org.), Ética e Responsabilidade Social dos Media, Porto, Formalpress, col. Media XXI, 2007.
WILKINS, l. e CHRISTIANS, C. (ed.), The Handbook of Mass Media Ethics, Nova Iorque e Londres, Routledge, 2009.
Teaching Methodologies and Assessment Criteria The methodology adopted simultaneously takes into consideration the essentially reflective nature of ethics, the importance of conceptual rigor and overcoming the merely opinionated approach. Assessment will take into account the theoretical-practical status of the curricular unit, and will be continuous and phased. The assessment elements will be a written test (50%), written group work with an oral presentation (40%) and participation in class (10%). Factors such as active participation in the proposed activities (concept map and class question), attendance (the program was planned assuming the effective presence of the students), punctuality, as well as the overall behavior of the students (aspects such as the interest evinced, the pertinence or objectivity of the interventions will be some of the points assessed) will also be taken into account. Any evidence of copying will be punished by the awarding of a zero to the assessment element that has improperly used third-party texts.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2025-01-16

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