| Code |
14830
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| Year |
2
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| Semester |
A1
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| ECTS Credits |
8
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| Workload |
OT(30H)
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| Scientific area |
Communication Sciences
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|
Entry requirements |
N.A.
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|
Mode of delivery |
Tutorial
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Work placements |
---
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Learning outcomes |
To know how to present a research problem; Write about the state of the art in relation to a strategic communication issue and problem; Know how to justify the methodologies used. Writing a chapter of the dissertation / project or internship report in strategic communication, with autonomy and critical sense.
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Syllabus |
1. Presentation, contextualization and discussion of the research topic;
2. Presentation and discussion of the state of the art;
3. Presentation and discussion of methodological options;
4. The structure of an academic text
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Main Bibliography |
Bryman, A.. (2012). Social Research Methods. Oxford: OUP.
Corbin, J. & Strauss, A. (2008). Basics of qualitative research: techniques and procedures for developing grounded theory. Londres: Sage.
Daymon, C. & Holloway, I. (2002). Qualitative Research Methods in Public Relations and Marketing Communications. London: Routledge.
Deacon, D.; Pickering, M.; Golding, P. & Murdock, G. (2007). Researching Communications: A Practical Guide to Methods in Media and Cultural Analysis. London: Hodder Arnold.
Eco, Umberto (2003). Como se Faz uma Tese em Ciências Humanas. Lisboa: Presença
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Teaching Methodologies and Assessment Criteria |
The evaluation is continuous and focused on:
- the preparation of individual scientific texts that may serve as the basis for the completion of the report or the dissertation.
- the presentation of a chapter from the student project /internship report or dissertation (15-20 pages) (50%)
- the discussion a chapter of a classmate in class. (2 -3 pages) (20%)
- the presentation of a text with the justification of the empirical methodology adopted (3 to 5 pages) - 30%
The UC does not include a final exam.
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Language |
Portuguese. Tutorial support is available in English.
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