| Code |
14831
|
| Year |
2
|
| Semester |
A1
|
| ECTS Credits |
52
|
| Workload |
OT(30H)
|
| Scientific area |
Communication Sciences
|
|
Entry requirements |
N/A
|
|
Mode of delivery |
Face-to-face.
|
|
Work placements |
Internship in the area of advertising or public relations
|
|
Learning outcomes |
It is aimed that students successfully develop and publicly defends a master dissertation or an internship report in the field of strategic communication.
1) To acquire high-level skills relating to knowledge of documentary sources relating to a theme
or very specific problem of strategic communication.
2) Deepen and broaden the knowledge of strategic communication learned during the master, to a high level of specialization.
3) Produce reflection specialized, independent and original in and around a theme or problem in strategic communication.
4) In the case of an internship, apply the theoretical knowledge and skills acquired in an
interdisciplinary context and practice.
|
|
Syllabus |
Writing a dissertation or a project on a topic or problem in strategic communication guided by a
supervisor. Placement, along with the report-writing stage, guided by a teacher of
the course.
|
|
Main Bibliography |
Bibliography very specific and specialized according to the theme.
|
|
Teaching Methodologies and Assessment Criteria |
Tutorial orientation.
|
|
Language |
Portuguese. Tutorial support is available in English.
|