Business Strategy

Code	15367
Year	3
Semester	S2
ECTS Credits	6
Workload	TP(60H)
Scientific area	Economics and Management
Entry requirements	Not applicable.
Learning outcomes	The Strategy and Competitiveness curricular unit has as main objective: To transmit a set of concepts, tools and analysis techniques, which allow students to understand and extend its range of scientific knowledge in this area. It is intended that students during the learning process, acquire the following competences: To know the key strategic business analysis tools, analyse a firm and/or sector from a strategic point of view, and develop skills in the analysis case studies and basic research.
Syllabus	1 - Domain and Specificity of Business Strategy 2 - External Analysis 3 - Internal Analysis 4 – SWOT Analysis 5 – Typologies of Strategies
Main Bibliography	Ansoff, H.L. (1965). Corporate Strategy: An Analytical Approach to Business Policy for Growth and Expansion. McGraw-Hill. Cardoso, L. (1995), Gestão Estratégica das Organizações; Verbo, Lisboa. Dess, G., Lumpkin, G.T. & Eisener, A. (2007), Strategic Management, Creating competitive advantages, McGraw-Hill,Irwin. Freire, A. (2020), Estratégia – Criação de Valor Sustentável em Negócios Tradicionais e Digitais, Bertrand Editora. Helfat, C. E, Finkelstain, S., Mitchell, W., Peteraf, M., Singh, H., Teece, D. & Winter, S. (2007), Dynamic Capabilities: Understanding Strategic Change in Organizations, Blackwell Publishing, UK. Hitt, M., Ireland, R. & Hoskisson, R. (2005), Strategic Management: Competitiveness and Globalization, 4th Edition, Thompson, UK. Hunger, J. D. & Wheelen, T. (2007), Essentials of Strategic Management, Iowa State University, Prentice Hall. Marcus, A. A. (2005), Management Strategy: Achieving Sustained Competitive Advantage, International Edition, McGraw-Hill, NY. Martin
Language	Portuguese. Tutorial support is available in English.