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Main Bibliography |
Chaffey, D. (2015). Digital business and E-commerce management, (6th ed.). United Kingdom: Pearson.
Chaffey, D., Smith, P. R. (2017). Digital Marketing Excellence – Planning, Optimizing and Integrating Online Marketing (5th Ed.). New York: Routledge.
Charlesworth, A. (2018). Digital Marketing: A Practical Approach. London: Routledge.
Kotler, P. & Keller, K.L. (2013). Administração de Marketing (14 ed.). São Paulo: Pearson.
Kotler, P. ; Kartajaya, H. & Setiawan, I. (2017). Marketing 4.0: Mudança do tradicional para o digital. Lisboa: Actual Editora.
Marques, V. (2018). Marketing Digital 360. 2.ª ed., Coimbra: Conjuntura Actual Editora.
Stokes, R. (2018). eMarketing: the essential guide to marketing in a digital world (6th Ed). Cape Town: The Red & Yellow Creative School of Business.
Kotler, P.; Armstrong, G.; Harris, L. & He, H. (2020). Principles of Marketing, 8Th European Edition. UK: Pearson Education Limited.
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Teaching Methodologies and Assessment Criteria |
Theoretical-practical classes, using the following methods: interrogative, expository and case study.
Continuous assessment:
1. tests 1 and 2 (20% each): 40.0%
2. Attendance (if equal to 100%): 5.0% (bonus)
3. Group work: 40.0%
4. Participation + Exercises in class: 20.0%
To be assessed by teaching-learning frequency:
1. Students MUST complete/deliver all the assessment elements.
2. Have a minimum attendance of 60%
3. A minimum mark of 7 in each test
4. Minimum grade in group work of 7
5. To be exempt from the exam, students must have a weighted average of 10 or more.
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