| Code |
16374
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| Year |
2
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| Semester |
S1
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| ECTS Credits |
12
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| Workload |
OT(30H)
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| Scientific area |
Design de Moda/Branding, Marketing e Comunicação
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Entry requirements |
n/a
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Learning outcomes |
We aim to:
- Frame practices and processes on Branding and Fashion Design through broad contexts;
- Formulate questions of study and predict problems connected with the explored topics;
- Interpret research results, findings and exposing conclusions in a critical manner;
- Communicate ideas and results using (and integrating) a variety of formats.
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Syllabus |
The CU will be structured after a set of modules, each seeking to frame a topic that, in its connection to the areas of Branding and Fashion Design, may allow its questioning in a plural and transdisciplinary manner. The contact hours of the curricular unit have a tutorial profile. Knowledge is acquired by students through the work carried out throughout the semester, duly guided by the responsible teacher, in accordance with the assessment proposals defined at the beginning of the semester. Emphasis is placed on the development of scientific writing and the correct application of research methods. The program also favors the participation of guests from outside the course, linked to areas of interest for the master's degree.
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Main Bibliography |
Danna, M. F. & Matos, M. A. (2007). Aprendendo a observar, EDICON.
Eco, U. (2007). Como se Faz uma Tese, Editorial Presença.
Fick, U. (2013). Introdução à metodologia de pesquisa: um guia para iniciantes, Ed. Penso.
Gil, A. C. (2008). Métodos e técnicas de pesquisa social, Ed. Atlas.
Gil, A. C. (2002). Como elaborar projetos de pesquisa, Ed. Atlas.
Laville, C. & Dionne, J. (2008). A construção do saber: manual de metodologia da pesquisa em ciências humanas, Ed. UFMG / Artmed.
Markoni, M. A. & Lakatos, E. M. (2003). Fundamentos de metodologia científica, Ed. Atlas.
Markoni, M. A. & Lakatos, E. M. (1992). Metodologia do trabalho científico, Ed. Atlas.
Prodanov, C. C. & Freitas, E. C. (2013). Metodologia do trabalho científico: métodos e técnicas da pesquisa e do trabalho académico, Eds. Universidade FEEVALE.
The Publication Manual of the American Psychological Association: The Official Guide to APA Style, 7th Edit.
Yin, R. K. (2001). Estudo de caso: planejamento e métodos, Bookman.
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Teaching Methodologies and Assessment Criteria |
The contact hours of the curricular unit have a tutorial profile. Knowledge is acquired by students through the work carried out throughout the semester, duly guided by the responsible teacher, in accordance with the defined assessment proposals. The program also favors the participation of guests from outside the course, linked to areas of interest for the master's degree.
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Language |
Portuguese. Tutorial support is available in English.
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