| Code |
16426
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| Year |
3
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| Semester |
S2
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| ECTS Credits |
5
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| Workload |
PL(30H)/TP(15H)
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| Scientific area |
Design de Moda
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Entry requirements |
no requirements
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Mode of delivery |
Presential.
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Work placements |
Does not apply.
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Learning outcomes |
a) Develop critical thinking in analyzing and creating content for self-promotion.
b) Understand concepts of integrated communication and realize the importance of a visual identity.
c) Select, organize and prioritize information.
d) Know and apply graphic design principles in different media, both analog and digital.
e) Acquire the skills to create a portfolio to publicize work and for self-promotion.
f) Know and understand the physical and technical structure of the digital camera
g) Understand some of the main characteristics of Light.
h) Master photographic exposure to record different photographic moments.
i) Understand the various applications made possible by photo editing software and their implications from a theoretical and practical point of view
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Syllabus |
1) Communication and self-promotion.
2) Internet as a resource for promoting projects and their challenges.
3) Concepts of applied graphic design. Preparation of an integrated communication plan.
4) Practical skills in using digital technologies for portfolio creation (analog and digital)
5) The digital camera as a tool for expression and visual communication.
6) The process of selecting and editing images (visual identity) using specialized software (Adobe Photoshop and Adobe Lightroom Classic).
7) Fashion photography industry: getting to know photographers, magazines and different photographic genres.
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Main Bibliography |
Barnard, Malcolm (2004). Fashion as Communication. 2st Edition. New York: Routledge
Faerm, Steven (2012) Design Your Fashion Portfolio. London: A&C Black Publishers Ltd
Wolbers, Marian Frances (2009). Uncovering Fashion: Fashion Communications Across the Media. Fairchild Publisher
Tain, Linda (2010) Portfolio Presentation for fashion designers. 3st Edition. UK: Berg.
Merques, Vasco (2020). Redes Sociais 360º. Como Comunicar online. 2.ª Edição. Actual Editora.
Budelmann, K., Kim, Y. Wozniak, C. (2010). Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands. Rockport Publishers, Inc.
Santos, Joel (2010). Fotografia. Luz, Exposição, Composição, Equipamento. Centro Atlântico.
Aletti, Vince (2019). Issues: A History of Photography in Fashion Magazines. Phaidon.
Martineau, Paul (2018). Icons of Style: A Century of Fashion Photography. Getty Publications, EUA.
Shinkle, Eugénie (2017). Fashion Photography: The Story in 180 Pictures. Thames & Hudson, Reino
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Teaching Methodologies and Assessment Criteria |
The methodologies adopted follow two lines of work, although distinct, but which intersect and complement each other. We have reflective theoretical classes, where concepts and principles of communication design, branding, integrated communication, portfolio, web design, social networks and photography are explored and workshops where some practical exercises are developed to support the completion of the work requested in the curricular unit.
a) Total Communication Design component (70%)
b) Total of the Photography component (30%)
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Language |
Portuguese. Tutorial support is available in English.
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