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Design de Moda
Comunicação de Moda e Portefólio

Comunicação de Moda e Portefólio

Código	16426
Ano	3
Semestre	S2
Créditos ECTS	5
Carga Horária	PL(30H)/TP(15H)
Área Científica	Design de Moda
Mode of delivery	Presential.
Work placements	Does not apply.
Learning outcomes	a) Develop critical thinking in analyzing and creating content for self-promotion. b) Understand concepts of integrated communication and realize the importance of a visual identity. c) Select, organize and prioritize information. d) Know and apply graphic design principles in different media, both analog and digital. e) Acquire the skills to create a portfolio to publicize work and for self-promotion. f) Know and understand the physical and technical structure of the digital camera g) Understand some of the main characteristics of Light. h) Master photographic exposure to record different photographic moments. i) Understand the various applications made possible by photo editing software and their implications from a theoretical and practical point of view
Syllabus	1) Communication and self-promotion. 2) Internet as a resource for promoting projects and their challenges. 3) Concepts of applied graphic design. Preparation of an integrated communication plan. 4) Practical skills in using digital technologies for portfolio creation (analog and digital) 5) The digital camera as a tool for expression and visual communication. 6) The process of selecting and editing images (visual identity) using specialized software (Adobe Photoshop and Adobe Lightroom Classic). 7) Fashion photography industry: getting to know photographers, magazines and different photographic genres.
Main Bibliography	Barnard, Malcolm (2004). Fashion as Communication. 2st Edition. New York: Routledge Faerm, Steven (2012) Design Your Fashion Portfolio. London: A&C Black Publishers Ltd Wolbers, Marian Frances (2009). Uncovering Fashion: Fashion Communications Across the Media. Fairchild Publisher Tain, Linda (2010) Portfolio Presentation for fashion designers. 3st Edition. UK: Berg. Merques, Vasco (2020). Redes Sociais 360º. Como Comunicar online. 2.ª Edição. Actual Editora. Budelmann, K., Kim, Y. Wozniak, C. (2010). Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands. Rockport Publishers, Inc. Santos, Joel (2010). Fotografia. Luz, Exposição, Composição, Equipamento. Centro Atlântico. Aletti, Vince (2019). Issues: A History of Photography in Fashion Magazines. Phaidon. Martineau, Paul (2018). Icons of Style: A Century of Fashion Photography. Getty Publications, EUA. Shinkle, Eugénie (2017). Fashion Photography: The Story in 180 Pictures. Thames & Hudson, Reino
Language	Portuguese. Tutorial support is available in English.

Regente


	Mafalda Sofia Tavares Gomes de Almeida

Curso

Design de Moda

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