Home
Courses
Multimedia Design
Visual Arts Semiotics

Visual Arts Semiotics

Code	16522
Year	1
Semester	S1
ECTS Credits	4
Workload	TP(45H)
Scientific area	Artes
Entry requirements	-
Learning outcomes	The student should be able to: Module I - Identify the main lines of theoretical and critical thought that have marked the paths of Semiotics in Design - Understand the need for semiotics in the work of designers - Exercise a critical, analytical, and reflective attitude regarding current design trends through semiotics Module II - Master the fundamental concepts and operations of semiotics - Critically and creatively apply the concepts and operations of semiotics to the creation and study of visual arts - Reflect on the contrast and affinity between artistic practice and design practice, considering the theoretical premises and creative potential provided by semiotics
Syllabus	Module I I.1 Semiotics and Design I.2 Visual Culture and Critical Theory I.3 Critical Design Practices I.4 State of the Art Module II II. Semiotics and the Creative Process II.1. Concepts II.1.1 Semiotics II.1.2 Sign. Signified and Signifier. Icon, Index, and Symbol II.1.3 Denotation and Connotation II.1.4 Content and Expression II.1.5 Poetics and Metalanguage II.1.6 Possibilities and Limits II.2. The Processes II.2.0 Imitation II.2.1 Narrative II.2.2 Allegory II.2.3 Abstraction II.2.4 Metaphor II.2.5 Metonymy II.2.6 Intertextuality II.2.7 Self-Reflexivity II.2.8 Parody II.2.9 Anthropomorphization II.2.10 Aporia II.3. The Themes II.3.1 Design II.3.2 Portraiture II.3.3 Pleasure II.3.4 Death II.3.5 Light II.3.6 Protest II.3.7 Nature II.3.8 Dreams II.3.9 Future II.3.10 Absence II.4 The Arts II.4.1 Sculpture II.4.2 Painting II.4.3 Photography II.4.4 Cinema II.4.5 Installation II.4.6 Street Art II.4.7 Illustration II.4.8 Drawing II.4.9 Comics II.4.10 Design
Main Bibliography	Módulo I Dunne, A. & Raby, F. (2013). Speculative Everything: design, fiction, and social dreaming. Cambridge, Massachusetts: The MIT Press. Freedman, C. (2000). Critical Theory and Science Fiction. Middletown, Connecticut: Wesleyan University Press. Malpass, M. (2017). Critical Design in Context: History, Theory and Practice. New York, U.S.A.: Bloomsbury Academic. Sterling, B. (2005). Shaping Things. Cambridge, Massachusetts: The MIT Press. Módulo II Barthes, R. (1989). Elementos de Semiologia, Lisboa: Edições 70. Eco, U. (1990). Tratado de Semiótica General, Barcelona: Editorial Lumen. Peirce, C. S. (1977). Semiótica, São Paulo: Perspetiva. Saussure, F. (1978). Curso de Linguística Geral, Lisboa: Dom Quixote.
Teaching Methodologies and Assessment Criteria	Module I: 35% of the final grade Module II: 65% of the final grade
Language	Portuguese. Tutorial support is available in English.