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Visual Arts Semiotics

Code 16522
Year 1
Semester S1
ECTS Credits 4
Workload TP(45H)
Scientific area Artes
Entry requirements -
Learning outcomes At the end of the curricular unit, the student must be able to understand and explain image as sign and part of the semiotic process; circumscribe and define the universe of visual arts; reflect critically about the impact of technology in visual arts, identifying concrete consequences of that impact in the representation of reality and in the assembly of meanings through images; and analyze and deconstruct the role performed by images in the construction of a cultural identity. It is also our purpose that each student can demonstrate competence to work both individually and in group, understanding the previously defined parameters for each evaluation moment, as well as concern with the quality of the presented results, orally and in writing, and with the fulfillment of the established goals.
Syllabus Module I

I.1 Discourses on Design
I.2 Design and citizenship
I.3 Design, body and meaning(s)
I.4 Utopia, dystopia and technology
I.5 Design, speculation and counter-culture(s)
I.6 Design, memory and change

Module II

II.1 Semiotics and the creative process
II.2 The concepts
II.3 The examples
II.4 The practices
Main Bibliography Module I

Bleecker, J. (2009). Design Fiction. Venice: Near Future Laboratory.
Bravo, J. (2018). Design como Catalisador Reflexivo: Uma abordagem ao design
crítico e especulativo (o exemplo de Black Mirror), disponível a partir de https://ubibliorum.ubi.pt/bitstream/
Dunne, A. & Raby, F. (2013). Speculative Everything. Cambridge, Massachusetts: The MIT Press.
FLUSSER, V. (2007). O mundo codificado. São Paulo, Brasil: Cosac Naify.
Freedman, C. (2000). Critical Theory and Science Fiction. Middletown,
Connecticut: Wesleyan University Press.
Heskett, J. (2005). Design: A very short introduction. Oxford, United Kingdom:
Oxford University Press.
Malpass, M. (2017). Critical Design in Context: History, Theory and Practice.

Module II

Barthes, R. (1989). Elementos de Semiologia, Lisboa: Edições 70.
Crow, D. (2010). Visible Signs, Lausanne: AVA Publishing
Peirce, C. S. (1977). Semiótica, São Paulo: Perspetiva.
Saussure, F. (1978). Curso de Linguística Geral, Lisboa: Dom Quixote.
Teaching Methodologies and Assessment Criteria Presentation of the programmed topics following a set of texts and multimedia materials. Critical discussion with the students about the analyzed themes is permanently valued and instigated as part of the class’s organic and progression of the semester. Being continuous, the evaluation is structured after a set of exercises to solve both individually and in small groups, in a regular basis. All the elements try to value different approaches and interpretation/critical analysis models to the various topics of the syllabus. All the exercises are compulsory and evaluated by the quality of their presentation in class, as well as of the written component that must complement (instead of repeat) it, deepening the proposed analysis.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2023-10-12

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