| Code |
16522
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| Year |
1
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| Semester |
S1
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| ECTS Credits |
4
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| Workload |
TP(45H)
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| Scientific area |
Artes
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Entry requirements |
-
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Learning outcomes |
The student should be able to:
Module I
- Identify the main lines of theoretical and critical thought that have marked the paths of Semiotics in Design
- Understand the need for semiotics in the work of designers
- Exercise a critical, analytical, and reflective attitude regarding current design trends through semiotics
Module II
- Master the fundamental concepts and operations of semiotics
- Critically and creatively apply the concepts and operations of semiotics to the creation and study of visual arts
- Reflect on the contrast and affinity between artistic practice and design practice, considering the theoretical premises and creative potential provided by semiotics
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Syllabus |
Module I
I.1 Semiotics and Design
I.2 Visual Culture and Critical Theory
I.3 Critical Design Practices
I.4 State of the Art
Module II
II. Semiotics and the Creative Process
II.1. Concepts
II.1.1 Semiotics
II.1.2 Sign. Signified and Signifier. Icon, Index, and Symbol
II.1.3 Denotation and Connotation
II.1.4 Content and Expression
II.1.5 Poetics and Metalanguage
II.1.6 Possibilities and Limits
II.2. The Processes
II.2.0 Imitation
II.2.1 Narrative
II.2.2 Allegory
II.2.3 Abstraction
II.2.4 Metaphor
II.2.5 Metonymy
II.2.6 Intertextuality
II.2.7 Self-Reflexivity
II.2.8 Parody
II.2.9 Anthropomorphization
II.2.10 Aporia
II.3. The Themes
II.3.1 Design
II.3.2 Portraiture
II.3.3 Pleasure
II.3.4 Death
II.3.5 Light
II.3.6 Protest
II.3.7 Nature
II.3.8 Dreams
II.3.9 Future
II.3.10 Absence
II.4 The Arts
II.4.1 Sculpture
II.4.2 Painting
II.4.3 Photography
II.4.4 Cinema
II.4.5 Installation
II.4.6 Street Art
II.4.7 Illustration
II.4.8 Drawing
II.4.9 Comics
II.4.10 Design
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Main Bibliography |
Módulo I
Dunne, A. & Raby, F. (2013). Speculative Everything: design, fiction, and social dreaming. Cambridge, Massachusetts: The MIT Press.
Freedman, C. (2000). Critical Theory and Science Fiction. Middletown, Connecticut: Wesleyan University Press.
Malpass, M. (2017). Critical Design in Context: History, Theory and Practice. New York, U.S.A.: Bloomsbury Academic.
Sterling, B. (2005). Shaping Things. Cambridge, Massachusetts: The MIT Press.
Módulo II
Barthes, R. (1989). Elementos de Semiologia, Lisboa: Edições 70.
Eco, U. (1990). Tratado de Semiótica General, Barcelona: Editorial Lumen.
Peirce, C. S. (1977). Semiótica, São Paulo: Perspetiva.
Saussure, F. (1978). Curso de Linguística Geral, Lisboa: Dom Quixote.
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Teaching Methodologies and Assessment Criteria |
Presentation of the programmed topics following a set of texts and multimedia materials. Critical discussion with the students about the analyzed themes is permanently valued and instigated as part of the class’s organic and progression of the semester. Being continuous, the evaluation is structured after a set of exercises to solve both individually and in small groups, in a regular basis. All the elements try to value different approaches and interpretation/critical analysis models to the various topics of the syllabus. All the exercises are compulsory and evaluated by the quality of their presentation in class, as well as of the written component that must complement (instead of repeat) it, deepening the proposed analysis.
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Language |
Portuguese. Tutorial support is available in English.
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