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Cultural Communication Advisory

Code 16995
Year 3
Semester S1
ECTS Credits 6
Workload OT(15H)/TP(45H)
Scientific area Cultura
Entry requirements N.
Learning outcomes Know the main trends and aspects of communication consultancy today;
Develop a critical sense regarding current issues of strategic communication, through theoretical and applied knowledge;
Exercise the strategic planning of communication through case studies;
It is intended that the student will be able to generate new ideas, investigate problems of cultural communication and manage cultural initiatives communicationally.
Syllabus 1. Introductory questions: the communication consultancy 2. The communication management and planning process 3. Communication consultancy 4. Strategic and dialogic communication
5. Political communication advisory in the cultural aspect 5.1. cultural event
Main Bibliography Bakir, V.; Herring, E.; Miller, D. & Robinson, P. (2019). Organized Persuasive Communication: A new conceptual framework for research on public relations, propaganda and promotional culture. Critical Sociology, 45 (3), 311-328.
Camarero Izquierdo, C. & Garrido Sammaniego M. J. .(2004). Marketing del património cultural. Madrid: Ediciones Pirâmide;
Gonçalves, G. (2010). Introdução à teoria das relações públicas. Porto Editora, Porto.
Neto, M. (2002). Marketing cultural: das práticas à cultura. Rio de Janeiro: Editora Ciência Moderna; Reis, C. (2003). Marketing cultural e financiamento da cultura.São Paulo: Pioneira Thompson.
Tench, R. e Yeoman, L. (2009). Exploring Public Relations, Harlow: Prentice Hall.
Tombleson, B. & Wolf, K. (2017). Rethinking the circuit of culture: How participatory culture has transformed cross-cultural communication. Public Relations Review, 43, (14-25).
Ziakas, V. (2014). Event Portfolio Planning and Management: A holistic approach.New York: Routledge
Teaching Methodologies and Assessment Criteria 1. The following elements will be considered as part of a continuous assessment:
a) Project for cultural event (25%)
b) Communication planning for a cultural event (35%)
c) “Elas ao Som da Fábrica II” event (40%)
2. Students are considered to have passed if, in all the different assessment elements, they have obtained a mark equal to or higher than 10 (ten) and have at least 85% attendance at classes.
3. Students who have obtained at least 9 marks and have attended at least 85% of the classes will be admitted to the exam.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2025-01-06

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