| Code |
17226
|
| Year |
2
|
| Semester |
S2
|
| ECTS Credits |
3
|
| Workload |
TP(15H)
|
| Scientific area |
Sports Sciences
|
|
Entry requirements |
None.
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|
Learning outcomes |
At the end of the course, the student should be able to:
a. Analyze and characterize the sports market in which they operate, its level of innovation and specificities related to their intervention;
b. Discuss innovative intervention strategies within the sports market in which they operate;
c. Analyze concrete data from an experimental situation;
d. Demonstrate the ability to adjust communication strategies according to the target audience and objectives.
|
|
Syllabus |
1. sports market: development and sustainability
2. Innovation and technological development in sport
3. Analysis of the literature related to the problems under study and the contexts of intervention / research
4. Data analysis and discussion
5. Communication in sport / scientific research
|
|
Main Bibliography |
To be defined according to the students' needs
|
|
Teaching Methodologies and Assessment Criteria |
.
|
|
Language |
Portuguese. Tutorial support is available in English.
|