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Business Plan

Code 17351
Year 1
Semester S2
ECTS Credits 6
Workload OT(15H)/TP(30H)
Scientific area Management
Entry requirements N.A.
Learning outcomes Impart knowledge about the business plan, developed in forming a series of skills and attitudes that encourage critical reflection on the business model. The aim is to foster the creation of the Business Plan.
Students will evaluate a business concept and write a sound business plan.
At the end students should be able to:
- Gather information relevant to the preparation of an investment project
- Combining the information collected and prepare the investment project
- Make the assessment of economic and financial viability of the project
- Making a decision based on the achievement or non-investment
Syllabus 1. Integrated view of a Business Plan
2. The study design of the envelope
3. The market study
4. The technical plan
5. The exploration plan
6. The analysis of economic and financial viability
Main Bibliography Byers, T.H., Dorf, R.C., Nelson, A.J. (2010) "Technology Ventures" – From Idea to Enterprise, Mc Graw Hill.
Duarte, C. Esperança, J.P. (2012) Empreendedorismo e Planeamento Financeiro Edições Sílabo, Lisboa.
Osterwalder, A., Pigneur, Y. (2010) "Business Model Generation" - A Handbook for Visionaires, Game Changers and Challengers, Jonh Wiley & Sons, Inc..
Soumodip Sarkar (2014) Empreendedorismo e Inovação; 3ª Edição, Escolar Editora.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2025-11-14

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