| Code |
17477
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| Year |
1
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| Semester |
S1
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| ECTS Credits |
6
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| Workload |
TP(45H)
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| Scientific area |
Communication Sciences
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Entry requirements |
-
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Learning outcomes |
The course Research Seminars provides a space for analysis, reflection, application, and broad debate on research issues in Strategic Communication, opening pathways for selecting domains and/or research perspectives that students may develop in the future.
Main learning objectives:
1. Understand the main research areas in organizational and strategic communication studies, as well as their theoretical and empirical approaches.
2. Strengthen skills for analyzing, reviewing, and discussing scientific texts within the field.
3. Develop the ability to define a research object and design an appropriate theoretical and methodological approach.
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Syllabus |
1. The research environment in communication sciences and in strategic communication
2. Diversity of objects in the scientific study of strategic communication
3. Bibliographic and research sources
4. Research questions and empirical approaches
5. Scientific production, publication, and dissemination
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Main Bibliography |
Baxter, L. A. & Babbie, E. (2003). The basics of Communication Research. Wadsworth.
Bryman, A.. (2012). Social Research Methods. OUP.
Coutinho, C. P. (2014). Metodologia de Investigação em Ciências Sociais e Humanas. Almedina.
Daymon, C. & Holloway, I. (2002). Qualitative Research Methods in Public Relations and Marketing Communications. Routledge.
Deacon, D.; Pickering, M.; Golding, P. & Murdock, G. (2007). Researching Communications: A Practical Guide to Methods in Media and Cultural Analysis. Hodder Arnold.
Grbich, C. (2013). Qualitative Data Analysis – an introduction. Sage.
Holtzhausen, D. & Zerfass, A. (2015). The Routledge Handbook of Strategic Communication. Routledge
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Teaching Methodologies and Assessment Criteria |
Students will be assessed based on two individual components:
1 – The first component (50%) is based on the submission of three reading sheets on texts discussed throughout the semester and two reports on sessions delivered by guest speakers, either in class or at events organized by LabCom.
2 – For the second component (50%), students must produce a project that demonstrates alignment between the research question, the research objectives, and the corresponding empirical approach.
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Language |
Portuguese. Tutorial support is available in English.
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