| Code |
17484
|
| Year |
2
|
| Semester |
A1
|
| ECTS Credits |
52
|
| Workload |
OT(30H)
|
| Scientific area |
Communication Sciences
|
|
Entry requirements |
N/A
|
|
Mode of delivery |
Face-to-face.
|
|
Work placements |
Internship in the area of advertising or public relations
|
|
Learning outcomes |
The main objective of this course unit (CU) is to successfully prepare and defend an internship report on strategic communication in public examinations.
Throughout the second academic year, students will acquire advanced skills relating to the study of documentary sources on a specific topic or problem in strategic communication. They deepen and broaden their knowledge of strategic communication, acquired through the master's programme, producing specialised, independent and original reflections on the given topic or problem.
In preparing the internship report, students apply their theoretical knowledge and skills in an interdisciplinary and practical context.
|
|
Syllabus |
Placement, along with the report-writing stage, guided by a teacher of
the course.
|
|
Main Bibliography |
Bibliography very specific and specialized according to the theme.
|
|
Teaching Methodologies and Assessment Criteria |
Tutorial orientation.
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|
Language |
Portuguese. Tutorial support is available in English.
|