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Media Language

Code 17509
Year 2
Semester S2
ECTS Credits 6
Workload TP(45H)
Scientific area Communication Sciences
Entry requirements N.A.
Learning outcomes Identify theories about the role of language in social experience.
Identify and understand the concepts of "discourse" and "social construction of reality."
Identify and understand the concepts of "framing," "stereotype," and "typification."
Identify contemporary phenomena associated with digital platforms and AI.
Syllabus 1. Language and Social Experience
1.1. Media and the Social Construction of Reality
1.2. The Constructivist Approach versus "The Mirror Theory"
1.2.1. The Constructivist Perspective
1.2.2. The Mirror Theory
1.3. Media and Public Perception: Interactionism, Structuralism, and Socio-Phenomenology
1.3.1. Structuralist Approach
1.3.1.1. Example of Structuralist Approach: Cultural Studies
1.3.1.2. Example of Structuralist Approach: The Propaganda Model
1.3.2. Interactionist Approach
1.3.2.1. Symbolic
2. Interactionism
1.3.3. Socio-Phenomenology
1.3.3.1. Typifications
1.4. Framing and Stereotype
3. Internet, Networks, and AI
2.1. Political Polarization and Information Disorder
2.1.1. Consequences of Political Polarization and Information Disorder
2.1.2. Networked Social Movements: From the Zapatistas to the Islamic State
2.1.3. Online Hate Speech
2.1.4. Conspiracy Theories
2.1.5. Terrorism and Political Radicalization
Main Bibliography Correia, João Carlos (2009), Teoria e Crítica do Discurso Noticioso: Notas sobre Jornalismo e
Representações Sociais, Covilhã, Livros Labcom, Coleção Estudos em Comunicação
(http://www.livroslabcom.ubi.pt/pdfs/correiateoria- critica-discurso-noticioso.pdf

Correia, João Carlos, Elementos para uma abordagem fenomenológica da teoria da Notícia, Lição de Agregação: disponível no Moodle.
Teaching Methodologies and Assessment Criteria The first (50%) consists of an individual theoretical test.
The second moment (50%) consists of the presentation, in a group of no more than 4 people, of an analysis of media coverage of a topic in a written, audiovisual, or online medium.
Erasmus students who do have consolidated skills in Portuguese language, will deliver an individual essay on one of the topics of the syllabus.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2026-06-15

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