| Code |
17517
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| Year |
3
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| Semester |
S1
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| ECTS Credits |
6
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| Workload |
TP(45H)
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| Scientific area |
Communication Sciences
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Entry requirements |
not applied
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Learning outcomes |
Explore the changes in public and audience dynamics with a focus on the impact of new technologies and social networks, especially among young people.
Analyze communication theories by McLuhan, Baudrillard, and Bordieu, among others.
Study the transition of television to interactive and transmedia formats.
Discuss case studies such as the XYZ generations and media system updates.
To ensure the material for the semester is clear and structured, the program's subtopics are associated with specific authors.
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Syllabus |
SYLLABUS
1.Required
Youth, Mobile Phones, and Social Contact (Ito)
On Television (Bordieu)
The Condition of the Spectator (Samer, Whittington)
Television and the Second Screen (Blake)
Transmedia Television (Evans)
Wired TV and Interactive Future (Mann)
From Talkies to Texties (Dodes)
1.Case Studies
XYZ Generations
System Update
Thinker: McLuhan
Thinker: Baudrillard
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Main Bibliography |
Baudrillard, J. (s.d.). A sociedade de consumo [1970]. Edições 70.
Blake, J. (2017). Television and the second screen: Interactive TV in the age of social participation. Routledge.
Bordieu, P. (1996). Sur la television. Raisons d’agir – Liber.
Dodes, R. (5 April 2013). From Talkies to Texties. Wall Street Journal.
Evans, E. (2011). Transmedia television: Audiences, new media, and daily life. Routledge.
Genosko, G. (1999). McLuhan and Baudrillard: The masters of implosion. Routledge.
Ito, M. (Forthcoming). Mobile phones, Japanese youth, and the re-placement of social contact. In R. Ling & P. Pedersen (Eds.), Mobile communications: Re-negotiation of the social sphere. Keio University.
Mann, D. (Ed.). (2014). Wired TV: Laboring over an interactive future. Rutgers University Press.
McCrindle, M., & Wolfinger, E. (2009). The ABC of XYZ: Understanding the global generations. UNSW Press.
McLuhan, M. (1977). La galaxie de gutenbergue Vol.1. Paris, France: Gallimard.
McLuhan, M., & Gordon,
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Teaching Methodologies and Assessment Criteria |
Considering both the practical and theoretical specifics of the curricular unit:
• 1 practical work presented (10 pages pdf based on 50 interviews about the users of a digital platform with required contents and case studies) and 1 written test (50% + 50%)
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Language |
Portuguese. Tutorial support is available in English.
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