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Communication Sciences
Society and Communication

Society and Communication

Code	17518
Year	3
Semester	S1
ECTS Credits	6
Workload	TP(45H)
Scientific area	Communication Sciences
Entry requirements	N.A.
Learning outcomes	a) Understand communication and culture as structuring phenomena of modern societies; b) Identify relationships between communication and culture; c) Critically understand the phenomena of cultural globalization; d) Identify the transformations brought about by the emergence of modern cultural and creative industries and by new technologies in the networked society; e) Understand the concept of identity and recognize the processes of constructing social representations and the phenomena of stereotyping in mass media and on digital social networks; f) Identify and analyze the transformations in entertainment and forms of cultural enjoyment, as well as their media and social consequences; g) Develop storytelling skills applied to communication, distinguishing narrative elements and strategies for capturing attention and intentionally conveying the message; i) Critically understand the concepts of diversity, inclusion, and standpoint (“lugar de fala”).
Syllabus	1. Introduction: The relationship between communication and society 2. Culture and communication 3. Communication and the culture industry 4. Cultural industries and creative industries: A brief comparative analysis 5. The public sphere 6. Globalisation 7. Identities and the media 8. New forms of entertainment and cultural consumption
Main Bibliography	Adorno, Theodor, A Industria Cultural, in Gabriel Cohn, Comunicação e Indústria Cultural, São Paulo, TA Queiroz, 1987, pp. 287-295. Adorno, Theodor e Max Horkheimer, O iluminismo como mistificação das massas. In Jorge B. M. de Almeida, Indústria Cultural e Sociedade, Edição Paz e Terra, 2002 pp. 5- 44 Antunes, Manuel, Cultura in Volume IV: História da Cultura, Lisboa: Fundação Gulbenkian, 2007 Atzeni, Maurizio, Workers and Labour in a Globalised Capitalism, Palgrave MacMillan, 2014. Barata Moura, José, O Mundo de Múltiplas Vozes, in Estudos sobre a globalização da sociedade civil, Lisboa: Academia Internacional de Língua Portuguesa, 2008, pp. 62-92. Bauman, Zygmunt, Globalização: As consequências humanas Jorge Zahar Editor Rio de Janeiro 1999. Benjamin, Walter, «A obra de arte na era da sua reprodutibilidade técnica» in Walter Benjamin, Magia, Técnica, Arte e Política, São Paulo, Brasiliense, 1987, pp. 165-196.
Teaching Methodologies and Assessment Criteria	Students are required to complete two forms of assessment: one written examination and one group assignment.
Language	Portuguese. Tutorial support is available in English.