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Digital Culture

Code 17524
Year 3
Semester S2
ECTS Credits 6
Workload TP(45H)
Scientific area Communication Sciences
Entry requirements Pre-requirements Not applied
Learning outcomes Analyze the influence of new technologies and digital media on contemporary culture, based on authors such as McLuhan, Virilio, and Manovich.
Explore the impact of image and digital media on society, focusing on concepts by Deleuze, Guattari, and Parente.
Discuss the future of technology and Artificial Intelligence, based on authors such as Kissinger, Schmidt, and Lukács.
To ensure the material for the semester is clear and structured, the program’s subtopics are associated with specific authors.
Syllabus A Imagem-máquina (Parente)
A Imagem do Futuro (Polak)
Os Mil Plateaus (Deleuze, Guattari)
A Linguagem dos Novos Media (Manovich)
Os Meios de Comunicação Como Extensões do Homem (McLuhan)
O Cibermundo (Virilio)
Alta Teknê (Rutsky)
A Sociedade da Informação (Hassan)
A Era da Inteligência Artificial (Kissinger, Schmidt)
ABC de XYZ (McCrindle, Wolfinger)
Main Bibliography Deleuze, G. & Guattari, F. (1999). A Thousand Plateaus – Capitalism and Schizophrenia, Trad. Brian Massumi. London, UK: Athlone Press

Kissinger, H. A., Schmidt, E., & Huttenlocher, D. (2021). The age of AI: And our human future. John Murray Press.

Hassan, R. (2008). The information society: Digital media and society series. Polity Press.

Lukacs, J. (2011). The future of history. Yale University Press.

Manovich, L. (2001). The language of new media. Cambridge, US: MIT Press.

McCrindle, M., & Wolfinger, E. (2009). The ABC of XYZ: Understanding the global generations. UNSW Press.

McLuhan, M. (1994). Understanding media: the extensions of man [1964]. Massachusetts, MA, US: MIT Press.

Parente, A. (Org.) (2004). Imagem-máquina - a era das tecnologias do virtual (1993). San Paulo, SP, Brazil: Editora 34.

Polak, F. (1973). The image of the future, Trans. Elise Boulding. New York, NY, US: Elsevier Publishing Company.

Rutsky, R.L. (1999). High techné: art and technology from the ma
Teaching Methodologies and Assessment Criteria Considering the theoretical specifics of the curricular unit:

• 2 written tests (50% + 50%). APRIL 17 e JUNE 5

• The students may only skip 20% of classes.

• Every student can attend exam.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2026-03-02

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