| Code |
17534
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| Year |
2
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| Semester |
S2
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| ECTS Credits |
6
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| Workload |
TP(45H)
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| Scientific area |
Communication Sciences
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Entry requirements |
n.a.
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Learning outcomes |
1. To learn about the field of study of Organisational Communication;
2. To understand the operational processes and strategic role of communication in organisations in complex societies;
3. To know the nature, structure and types of organisational communication; and
4. To know how to develop internal communication plans and promote their application in organisations.
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Syllabus |
1. The field of organisational communication.
1.1 The concept of organisation and the paradigms for studying communication in organisations
1.2 Mission, culture and organisational climate
1.3 Identity, image and reputation.
2. Communication as a constituent element of organisations and organisational life
2.1 Functionalist, interpretive and critical theories of organisational communication
2.2 Organisations, power and resistance
2.3 Organisational communication, globalisation and complexity
2.4 Sustainable Development Goals (SDG) at the organisations
3. Practices and trends in internal communication
3.1 Internal communication content, channels and flows
3.2 Employee experience and engagement
3.3 Change management and change communication
3.4 Planning and monitoring internal communication
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Main Bibliography |
Deetz, S. (2010). Comunicação Organizacional: fundamentos e desafios. In M. Marchiori (Org.) Comunicação e organização, São Caetano do Sul: Difusão, pp. 83-101.
Kunsch, M. (2009). Comunicação Organizacional (vol.2), Brasil: Editora Saraiva.
Ruão, T. (2005). O estado da arte em comunicação organizacional. 1900-2000: Um século de investigação. In Actas do Congresso Lusófono em Ciências da Comunicação: 6.º Lusocom, Covilhã, pp. 727-734.
Welch, M., & Jackson, P. R. (2007). Rethinking internal communication: A stakeholder approach. Corporate Communications: An International Journal, 12(2), 177–198. https://doi.org/10.1108/13563280710744847
Men, L. R., & Tkalac Vercic, A. (2021). Current Trends and Issues in Internal Communication Theory and Practice (1st edition). Palgrave Macmillan.
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Teaching Methodologies and Assessment Criteria |
Students will be assessed through the completion of three assignments. The first assignment (Assessment A – 30%) will be an individual task consisting of the analysis of a practical case study, based on two or more organisational communication theories. The second assignment (Assessment B – 30%), to be developed in groups, involves the creation of an internal communication campaign for the Faculty of Arts and Humanities, aligned with one of the Sustainable Development Goals. The third assignment (Assessment C – 40%), also to be completed in groups, consists of the development of an internal communication plan for a previously selected organisation.
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Language |
Portuguese. Tutorial support is available in English.
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