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Syllabus |
1. The field of organisational communication.
1.1 The concept of organisation and the paradigms for studying communication in organisations
1.2 Mission, culture and organisational climate
1.3 Identity, image and reputation.
2. Communication as a constituent element of organisations and organisational life
2.1 Functionalist, interpretive and critical theories of organisational communication
2.2 Organisations, power and resistance
2.3 Organisational communication, globalisation and complexity
2.4 Sustainable Development Goals (SDG) at the organisations
3. Practices and trends in internal communication
3.1 Internal communication content, channels and flows
3.2 Employee experience and engagement
3.3 Change management and change communication
3.4 Planning and monitoring internal communication
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Main Bibliography |
Deetz, S. (2010). Comunicação Organizacional: fundamentos e desafios. In M. Marchiori (Org.) Comunicação e organização, São Caetano do Sul: Difusão, pp. 83-101.
Kunsch, M. (2009). Comunicação Organizacional (vol.2), Brasil: Editora Saraiva.
Ruão, T. (2005). O estado da arte em comunicação organizacional. 1900-2000: Um século de investigação. In Actas do Congresso Lusófono em Ciências da Comunicação: 6.º Lusocom, Covilhã, pp. 727-734.
Welch, M., & Jackson, P. R. (2007). Rethinking internal communication: A stakeholder approach. Corporate Communications: An International Journal, 12(2), 177–198. https://doi.org/10.1108/13563280710744847
Men, L. R., & Tkalac Vercic, A. (2021). Current Trends and Issues in Internal Communication Theory and Practice (1st edition). Palgrave Macmillan.
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