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Learning outcomes |
Objectives: Develop, organize and coordinate sport products / services, in different organizational contexts, through the application of conceptual and technical tools of management.
Learning Outcomes:
1) Understand and apply the concept of strategy and strategic development in several organizational contexts;
2) Know, understand and apply the concept of sustainable development in the application of different human, material and financial resources;
3) Develop sport programs and projects based on market analysis;
4) Organize sports products / services;
5) Application of marketing tools and definition of quality systems to measure the quality of service.
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Main Bibliography |
- Bernard, J. et al (1999) Marketing Deportivo, 2ªedição, Editora Paidotribo. ISBN: 84-8019-186-4
- Correia, A., Biscaia, R. & Ribeiro, T. (2023). “Lições em Gestão do Desporto”. Lisboa: Quântica Editora. ISBN:9789899101968.
- Correia, A., Biscaia, R. (2019). “Gestão do Desporto - Compreender para Gerir”. Lisboa: FMH.ISBN:978-972-735-236-4
- Donnely Jr., et al (2000) Administração – Princípios de Gestão Empresarial, Editora McGraw-Hill.ISBN: 972-773-037-X
- Pedersen, P.; Parks, J.; Quarterman, J.; Thibault, L. (2011). Contemporary Sport Management. Human Kinetics. ISBN: 978-1-7182-0299-3
- Smith, A. (2012). Introduction to Sports Marketing. Routledge. ISBN: 978-1-138-02295-9
- Ratten V. “Sport Entrepreneurship and Public Policy. Contributions to Management Science”,Springer. ISBN:978-3-030-29457-1
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