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Microeconomics Analysis

Code 8241
Year 1
Semester S1
ECTS Credits 7,5
Workload TP(30H)
Scientific area Economics
Learning outcomes The overall objectives of Microeconomics Analysis Course are: 1) understand and formalize problems with a considerable degree of complexity in the areas of Microeconomic Theory; and 2) shows autonomy in realize quality research. The specific objectives of Microeconomic Analysis Course are: 1) captures the economic
rationality of the interdependence strategies, in terms of productions decisions; 2) know the main models of product differentiation using the results of polar models of perfect competition and monopoly; 3) analyze models
of innovations and introduction of new technologies in markets for products and services; 4) understand the motivations and process optimization of investment decisions on advertising, according to the level of industrial concentration; 5) does the theory of Foreign Direct Investment and the foundations of models of international competition.
Syllabus 1. Production Decision Models
2. Product Differentiation Models
3. Research and Development
4. Advertising and Industrial Concentration
5. International Trade and Foreign Direct Investment
6. Networking and Information Technology and Communication
Main Bibliography Jehle, Geoffrey A., Reny, Philip J. (2011). Advanced Microeconomic Theory”, Pearson, 3rd,
Kreps, D. (1990), A Course in Microeconomic Theory, Princeton: Princeton University Press.
Martin, S. (2002), Advanced Industrial Economics, Second edition, Blackwell.
Mas-Colell, A., Whinston, M, Green, J., (2012). Microeconomic Theory”, Oxford University Press, 2012.
Mas-Collel, A.; Whinston, M.; Green, J. (1995), Microeconomic Theory, Oxford University Press, New York.
Nicholson, W. (1998), Microeconomic Theory: Basic Principles and Extensions, Fort Worth, The Dryden Press.
Shy, O. (2001), The Economics of Network Industries, Cambridge University Press.
Sutton, J. (1991), Sunk Costs and Market Structure: Price Competition Advertising and the Evolution of Concentration, The MIT Press.
Varian, Hal R. (2009). Microeconomic Analysis, Norton & Company, 3ª. Revised Ed.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2018-04-12

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