Marketing — 1st Cycle Degree

Study Plan: Marketing

Year	Semester	Code	Curricular unit	Scientific area	ECTS credits
1	S1	5776	Fundamentals of Marketing	MK	6
1	S1	5777	English	LET	6
1	S1	5778	Mathematics	M	6
1	S1	5779	Business Organization	G	6
1	S1	5780	Principles of Macroeconomics	ECON	6
1	S2	5781	Data Analysis for Marketing	MK	6
1	S2	5782	Consumer Behaviour	MK	6
1	S2	5783	Commercial Law	CJ	6
1	S2	5784	Business Economics	ECON	6
1	S2	5785	Expression Techniques	LET	6
2	S1	5786	Financial Accounting	G	6
2	S1	5788	Product and Brand Management	MK	6
2	S1	5789	Services Marketing	MK	6
2	S1	5790	Negotiation	MK	6
2	S1	5915	Market Research I	MK	6
2	S2	5791	Multimedia Communication	CC	6
2	S2	5792	Management Accounting	G	6
2	S2	5793	Distribution and Merchandising	MK	6
2	S2	5794	Market Research II	MK	6
2	S2	5795	Sales Promotion and Advertisement	MK	6
3	S1	5796	Commercial Management	MK	6
3	S1	5797	Innovation and Entrepreneurship	G	6
3	S1	5798	Financial Management	G	6
3	S1	5799	Logistics	G	6
3	S1	5800	Strategic Marketing	MK	6
3	S2	5801	Electronic Commerce and Web Marketing	MK	6
3	S2	5802	Marketing Law	CJ	6
3	S2	5803	Marketing Information Management	MK	6
3	S2	5804	Relationship Marketing	MK	6
3	S2	5805	Business Marketing Project	MK	6