Marketing — 1st Cycle Degree

Study Plan: Marketing

Year	Semester	Code	Curricular unit	Scientific area	ECTS credits
1	S1	14365	Fundamentals of Marketing	MK	6
1	S1	14367	Mathematics	M	6
1	S1	14368	Business Organization	G	6
1	S1	14369	Principles of Macroeconomics	ECON	6
1	S1	14374	Expression Techniques	LET	6
1	S2	14366	English	LET	6
1	S2	14370	Data Analysis for Marketing	MK	6
1	S2	14371	Customer Behaviour	MK	6
1	S2	14372	Commercial Law	CJ	6
1	S2	14373	Business Economy	ECON	6
2	S1	14375	Financial Accounting	G	6
2	S1	14376	Product and Brand Management	MK	6
2	S1	14377	Services Marketing	MK	6
2	S1	14378	Negotiation	MK	6
2	S1	14394	Marketing Research I	MK	6
2	S2	14379	Multimedia Communication	CC	6
2	S2	14380	Management Accounting	G	6
2	S2	14381	Distribution and Merchandising	MK	6
2	S2	14382	Market Research II	MK	6
2	S2	14383	Sales Promotion and Advertisement	MK	6
3	S1	14384	Sales Management	MK	6
3	S1	14385	Entrepreneurship and Innovation	G	6
3	S1	14386	Financial Management	G	6
3	S1	14387	Logistics	G	6
3	S1	14388	Strategic Marketing	MK	6
3	S2	14389	Digital Marketing	MK	6
3	S2	14390	Marketing Law	CJ	6
3	S2	14391	Business Marketing	MK	6
3	S2	14392	Relational Marketing	MK	6
3	S2	14395	Option 1	INDEF	6