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Marketing — 2nd Cycle Degree

Study Plan: Marketing

Year	Semester	Code	Curricular unit	Scientific area	ECTS credits
1	S1	12543	Consumer Behaviour	MK	6
1	S1	12544	Research Methods and Reporting in Marketing	MK	6
1	S1	12545	Tourism Marketing	MK	6
1	S1	12546	Option 1	MK	6
1	S1	12549	Option 2	ACO	6
1	S2	12566	Branding	MK	6
1	S2	12567	Entrepreneurial Marketing and Creativity	MK	6
1	S2	12568	International Marketing	MK	6
1	S2	12569	Option 3	ACO	6
1	S2	12586	Option 4	ACO	6
2	A1	12587	Dissertation/Project/Internship with Report	MK	60

Options:

	Year	Semester	Code	Curricular unit	Scientific area	ECTS credits
Option 1
	1	S1	12547	Quantitative Data Analysis in Marketing	MK	6
	1	S1	12548	Qualitative Data Analysis in Marketing	MK	6
Option 2
	1	S1	12547	Quantitative Data Analysis in Marketing	MK	6
	1	S1	12548	Qualitative Data Analysis in Marketing	MK	6
	1	S1	12550	Emarketing Analytics and Optimisation	MK	6
	1	S1	12551	Nonprofit Marketing and Social Responsibility	MK	6
	1	S1	12552	Investment Analysis	G	6
	1	S1	12553	Organizational Behaviour	G	6
	1	S1	12554	Strategy and Competitiveness	G	6
	1	S1	12555	Health Services Marketing	G	6
	1	S1	12556	Entrepreneurial Process	G	6
	1	S1	12557	Design of Digital Games I	DJ	6
	1	S1	12558	Sound Design Laboratory	CIN	6
	1	S1	12559	Screenwriting and Planning Laboratory	CIN	6
	1	S1	12560	Creative Writing Laboratory	CC	6
	1	S1	12561	Image Workshop	CC	6
	1	S1	12562	Tv Production and Direction	CC	6
	1	S1	12563	Argumentation Theory	CC	6
	1	S1	12564	Semiotics of Visual Arts	AD	6
	1	S1	12565	Database Technology	I	6
Option 3
	1	S2	12570	Online Advertising and Communication	MK	6
	1	S2	12571	Social Media Marketing	MK	6
	1	S2	12572	Business Valuation	G	6
	1	S2	12573	Organizational Behaviour	G	6
	1	S2	12574	Management Basics in Health	G	6
	1	S2	12575	Sme Management	G	6
	1	S2	12576	Tourism Economics	ECON	6
	1	S2	12577	Models of Social Entrepeneurship	ECON	6
	1	S2	12578	International Negotiation and Diplomatic Practice	RI	6
	1	S2	12579	Strategic Communication Workshop	CC	6
	1	S2	12580	Multimedia Infography for Journalists	CC	6
	1	S2	12581	Models of Strategic Communication	CC	6
	1	S2	12582	Political Communication	CP	6
	1	S2	12583	Writing Workshop	LET	6
	1	S2	12584	Neurobiology	CB	6
	1	S2	12585	Neuroengineering	CB	6
Option 4
	1	S2	12570	Online Advertising and Communication	MK	6
	1	S2	12571	Social Media Marketing	MK	6
	1	S2	12572	Business Valuation	G	6
	1	S2	12573	Organizational Behaviour	G	6
	1	S2	12574	Management Basics in Health	G	6
	1	S2	12575	Sme Management	G	6
	1	S2	12576	Tourism Economics	ECON	6
	1	S2	12577	Models of Social Entrepeneurship	ECON	6
	1	S2	12578	International Negotiation and Diplomatic Practice	RI	6
	1	S2	12579	Strategic Communication Workshop	CC	6
	1	S2	12580	Multimedia Infography for Journalists	CC	6
	1	S2	12581	Models of Strategic Communication	CC	6
	1	S2	12582	Political Communication	CP	6
	1	S2	12583	Writing Workshop	LET	6
	1	S2	12584	Neurobiology	CB	6
	1	S2	12585	Neuroengineering	CB	6