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Marketing — 2nd Cycle Degree

Study Plan: Marketing

Year Semester Code Curricular unit Scientific area ECTS credits
1 S1 14397 MK 6
1 S1 14398 MK 6
1 S1 14400 ACO 6
1 S1 14403 ACO 6
1 S1 14424 MK 6
1 S2 14420 MK 6
1 S2 14421 MK 6
1 S2 14422 MK 6
1 S2 14423 ACO 6
1 S2 14440 ACO 6
2 A1 14441 MK 55
2 A1 14447 MK 5

Options:

Year Semester Code Curricular unit Scientific area ECTS credits
Option 1
1 S1 14401 Quantitative Data Analysis in Marketing MK 6
1 S1 14402 Qualitative Methods for Marketing Data Analysis MK 6
Option 2
1 S1 14399 Tourism Marketing MK 6
1 S1 14401 Quantitative Data Analysis in Marketing MK 6
1 S1 14402 Qualitative Methods for Marketing Data Analysis MK 6
1 S1 14404 Emarketing Analytics and Optimisation MK 6
1 S1 14405 Nonprofit Marketing and Social Responsibility MK 6
1 S1 14406 Investment Analysis G 6
1 S1 14407 Organizational Behaviour G 6
1 S1 14408 Strategy and Competitiveness G 6
1 S1 14409 Health Services Marketing MK 6
1 S1 14410 Entrepreneurial Process G 6
1 S1 14442 Workshop on Criativity CC 6
Option 3
1 S2 14426 Business Evaluation G 6
1 S2 14427 Leadership and Human Resources G 6
1 S2 14429 Sme Management G 6
1 S2 14430 Tourism Economics ECON 6
1 S2 14431 Social Entrepreneurship Models ECON 6
1 S2 14432 International Negotiation and Diplomatic Practice RI 6
1 S2 14433 Strategic Communication Workshop CC 6
1 S2 14435 Models of Strategic Communication CC 6
1 S2 14436 Political Communication CP 6
1 S2 14443 Customer Relationship Management MK 6
1 S2 14444 Logistics and Distribution MK 6
1 S2 14445 Social Media Marketing MK 6
1 S2 14446 Communication Advisory CC 6
Option 4
1 S2 14426 Business Evaluation G 6
1 S2 14427 Leadership and Human Resources G 6
1 S2 14429 Sme Management G 6
1 S2 14430 Tourism Economics ECON 6
1 S2 14431 Social Entrepreneurship Models ECON 6
1 S2 14432 International Negotiation and Diplomatic Practice RI 6
1 S2 14433 Strategic Communication Workshop CC 6
1 S2 14435 Models of Strategic Communication CC 6
1 S2 14436 Political Communication CP 6
1 S2 14443 Customer Relationship Management MK 6
1 S2 14444 Logistics and Distribution MK 6
1 S2 14445 Social Media Marketing MK 6
1 S2 14446 Communication Advisory CC 6

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