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Marketing — 2nd Cycle Degree

Study Plan: Marketing

Year	Semester	Code	Curricular unit	Scientific area	ECTS credits
1	S1	14397	Consumer Behaviour	MK	6
1	S1	14398	Research Methods and Reporting in Marketing	MK	6
1	S1	14400	Option 1	ACO	6
1	S1	14403	Option 2	ACO	6
1	S1	14424	Online Advertising and Communication	MK	6
1	S2	14420	Branding	MK	6
1	S2	14421	Entrepreneurial Marketing and Creativity	MK	6
1	S2	14422	International Marketing	MK	6
1	S2	14423	Option 3	ACO	6
1	S2	14440	Option 4	ACO	6
2	A1	14441	Dissertation/Project/Internship with Report	MK	55
2	A1	14447	Seminar	MK	5

Options:

	Year	Semester	Code	Curricular unit	Scientific area	ECTS credits
Option 1
	1	S1	14401	Quantitative Data Analysis in Marketing	MK	6
	1	S1	14402	Qualitative Methods for Marketing Data Analysis	MK	6
Option 2
	1	S1	14399	Tourism Marketing	MK	6
	1	S1	14401	Quantitative Data Analysis in Marketing	MK	6
	1	S1	14402	Qualitative Methods for Marketing Data Analysis	MK	6
	1	S1	14404	Emarketing Analytics and Optimisation	MK	6
	1	S1	14405	Nonprofit Marketing and Social Responsibility	MK	6
	1	S1	14406	Investment Analysis	G	6
	1	S1	14407	Organizational Behaviour	G	6
	1	S1	14408	Strategy and Competitiveness	G	6
	1	S1	14409	Health Services Marketing	MK	6
	1	S1	14410	Entrepreneurial Process	G	6
	1	S1	14432	International Negotiation and Diplomatic Practice	RI	6
	1	S1	14442	Workshop on Criativity	CC	6
Option 3
	1	S2	14426	Business Evaluation	G	6
	1	S2	14427	Leadership and Human Resources	G	6
	1	S2	14429	Sme Management	G	6
	1	S2	14430	Tourism Economics	ECON	6
	1	S2	14431	Social Entrepreneurship Models	ECON	6
	1	S2	14433	Strategic Communication Workshop	CC	6
	1	S2	14435	Models of Strategic Communication	CC	6
	1	S2	14436	Political Communication	CP	6
	1	S2	14443	Customer Relationship Management	MK	6
	1	S2	14444	Logistics and Distribution	MK	6
	1	S2	14445	Social Media Marketing	MK	6
	1	S2	14446	Communication Advisory	CC	6
Option 4
	1	S2	14426	Business Evaluation	G	6
	1	S2	14427	Leadership and Human Resources	G	6
	1	S2	14429	Sme Management	G	6
	1	S2	14430	Tourism Economics	ECON	6
	1	S2	14431	Social Entrepreneurship Models	ECON	6
	1	S2	14433	Strategic Communication Workshop	CC	6
	1	S2	14435	Models of Strategic Communication	CC	6
	1	S2	14436	Political Communication	CP	6
	1	S2	14443	Customer Relationship Management	MK	6
	1	S2	14444	Logistics and Distribution	MK	6
	1	S2	14445	Social Media Marketing	MK	6
	1	S2	14446	Communication Advisory	CC	6