Marketing & Estratégia — 3rd Cycle Degree

Study Plan: Marketing & Estratégia

Year	Semester	Code	Curricular unit	Scientific area	ECTS credits
1	S1	18233	Qualitative Analysis in Marketing and Strategy	MKE	6
1	S1	18234	Research in Service Science	G	4
1	S1	18235	Research in Consumer Behaviour and Experience	MKE	6
1	S1	18236	Research Methodology in Marketing and Strategy	MKE	8
1	S1	18237		MKE	6
1	S2	18238	Quantitative Analysis in Marketing and Strategy	MKE	8
1	S2	18239	Research in Entrepreneurship and Strategy	MKE	6
1	S2	18240	Option II	ME/G	4
1	S2	18241	Option III	ME/G	4
1	S2	18242	Thesis Project & Research Seminar	MKE	8
2	A1	18243	Research Work/Thesis	MKE	60
3	A1	18244	Research Work/Thesis	MKE	60

	Year	Semester	Code	Curricular unit	Scientific area	ECTS credits
Option I
	1	S1	18245	Research in Marketing	MKE	6
	1	S1	18246	Research in Strategy	MKE	6
Option II
	1	S2	18247	Advanced Studies in Sustainability	G	4
	1	S2	18248	Ethics in Marketing and Strategy	MKE	4
	1	S2	18249	Brand Management	MKE	4
	1	S2	18250	Internationalisation and Global Marketing and Strategy	MKE	4
	1	S2	18251	B2b Marketing	MKE	4
	1	S2	18252	Tourism Marketing	MKE	4
	1	S2	18253	Interactive Marketing and Technology	MKE	4
	1	S2	18254	Non-Business Marketing	MKE	4
	1	S2	18255	Consumer Neuroscience	MKE	4
Option III
	1	S2	18247	Advanced Studies in Sustainability	G	4
	1	S2	18248	Ethics in Marketing and Strategy	MKE	4
	1	S2	18249	Brand Management	MKE	4
	1	S2	18250	Internationalisation and Global Marketing and Strategy	MKE	4
	1	S2	18251	B2b Marketing	MKE	4
	1	S2	18252	Tourism Marketing	MKE	4
	1	S2	18253	Interactive Marketing and Technology	MKE	4
	1	S2	18254	Non-Business Marketing	MKE	4
	1	S2	18255	Consumer Neuroscience	MKE	4