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Learning outcomes |
The objective of this course is to provide students with knowledge in two complementary areas: tourism communication and mobile application development. Upon completion of this course, students are expected to be able to create specific communication strategies for different tourist attractions, critically evaluate essential information for tourists, and effectively communicate them using different formats and communication techniques, including maps, tourist guides, and interactive tools. Additionally, students will be able to create mobile applications that utilize geolocation and gamification techniques to offer tourist information and interactive resources to users.
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Main Bibliography |
Buhalis, D. (2003). eTourism: Information technology for strategic tourism management.
Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015). eTourism: The role of ICT in tourism industry innovation.
Han, J. H., & Hyun, S. S. (2015). The effects of gamification on community participation and personal happiness in a mobile travel application context.
Neuhofer, B., Buhalis, D., & Ladkin, A. (2015). Technology as a catalyst of change: Enablers and barriers of the tourist experience and their consequences.
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