| Código |
16429
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| Ano |
3
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| Semestre |
S2
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| Créditos ECTS |
6
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| Carga Horária |
T(30H)/TP(15H)
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| Área Científica |
Ciência e Tecnologia Têxteis
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Mode of delivery |
Face-to-face.
Theoretical/Theoretical and Practical
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|
Work placements |
Not applicable.
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Learning outcomes |
Understand the phenomenon of globalization in the fashion trade
Understand the relationships between global blocks
Understand the functioning of the fashion supply chain
Awareness of the issues of social responsibility
Understand the operation of production and commercial fashion companies
The student should be able to understand the phenomenon of globalization of trade in fashion products, as well as realizing the business relations between the world blocks, in particular the BRICs, agreements, international sourcing and the issues related with social and environmental responsibility.
The student should be able to understand the functioning of the supply chain of textiles and clothing products, in particular the organization and operation of production and trade fashion companies , the decisions to produce, subcontract or relocate, the productive geographical centers and the conception intelligence of brands and collections design ones, as well as key players.
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Syllabus |
1 Understand the global adventure
1.1 Globalization
1.2 Textile and apparel supply
1.3 Consumption and well-being
1.4 Trade barriers and agreements
1.5 Trading partners: Europe and the EU, Americas, Asia and BRICs and Middle East and Africa
2 The business of fashion
2.1 The distribution importance: brands and ready-to-wear chains
2.2 The dynamics of the fashion industry: technological, organizational and global changes
2.3 Segmented fashion business: from low-cost apparel to luxury apparel
2.4 Web-based B-to-C
2.5 Mass customization
2.6 The value chain
3 The global supply chain
3.1 Global sourcing: from fibres to apparel
3.2 Production networks and productive flows of textiles and apparel
3.3 Vertical and horizontal companies
3.4 Quick response strategies
3.5 Supply decisions and production centres: own, relocated and outsourced production
3.6 Social and environmental responsibilities
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Main Bibliography |
Fashionary (2018) Fashion Business Manual.
ATP (2021) Visão Prospetiva e Estratégias ITV 2030 - Contributo para um plano estratégico para o sector Têxtil e Vestuário Português até 2030.
McKinsey (2023) The State of Fashion 2024.
Jackson. Tim & David Shaw (2001) Fashion buying & Merchandising Management. Palgrave
Prasad Boradkar (2010) Designing Thinks. Berg. Oxford, New York
Pigneur, O. (2015). Criar Modelos de Negócio. Leya.
Osterwalder, A. (2015). Criar propostas de valor. Leya.
David Shaw & Dimitri Koumbis (2014) La Compra Profissional de Moda. Gustavo Gili
Susan Dillon (2012) Principios de Gestion em Empresas de Moda. Editora Gustavo Gili
Jimenez, G. C., & Kolsun, B. (Eds.). (2014). Fashion law: A guide for designers, fashion executives, and attorneys. A&C Black.
L. Davis Burns, K. K. Mullet, N. O. Bryant, (2011), The Business of Fashion -Designing, Manufacturing and Marketing, 4th Edition, Berg Publishers, UK
Outra fontes: consultar ficha da UC fornecida em aula.
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| Language |
Portuguese. Tutorial support is available in English.
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