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Bibliografia principal |
Dru, J.-M. (2007). How disruption brought order: The story of a winning strategy in the world of advertising. Palgrave Macmillan.
Ehrat, J. (2005). Cinema and semiotic: Peirce and film aesthetics, narration, and representation. University of Toronto Press.
Hackley, C. (2005). Advertising and promotion: Communicating brands. Sage Publications.
Lury, C. (2004). Brands - the logos of the global economy. London, UK, New York, NY, US: Routledge, International Library of Sociology.
Marx, W. D. (2022). Status and culture: How our desire for social rank creates taste, identity, art, fashion, and constant change. Viking.
Schwartz, E. M. (1966). Breakthrough advertising. New York: Boardroom Classics.
Sutherland, M., & Sylvester, A. K. (2008). Advertising and the mind of the consumer: What works, what doesn’t, and why(3rd ed.). Allen & Unwin.
Vollmer, C., & Precourt, G. (2008). Always on: Advertising, marketing, and media in an era of consumer control. McGraw-Hill.
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