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Profile of the programme
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The course provides theoretical and practical tools that prepare students for the production of engaging and strategic content, allowing the development of stories that humanize the brands from concepts such as Storytelling, branding, Communication Archetypes, branded content and transmedia. |
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Key learning outcomes
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This course aims to provide theoretical and practical tools necessary for the development of stories that humanise brands based on concepts such as Storytelling, Communication Archetypes, Branded content and Transmedia, in a scenario of digital multiplatforms.
General objectives:
- Introduce the potential of Storytelling as a narrative capable of generating attention, visibility and engagement;
- To use branding to build brands' stories;
- To design engaging stories in the digital environment with the purpose of humanising brands;
- Enable the identification and development of brand communication archetypes;
- To think the content for digital social networks based on intelligent concepts such as branded content, product placement and guerrilla marketing;
- Explore the potential of a multiplatform scenario to tell stories adapted to the most varied digital social networks; |
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Occupational profiles of graduates
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First and second cycle students or adults who want to develop or deepen their knowledge in narrative techniques for the digital environment. |
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Learning facilities
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Computer rooms; 4K film cameras; TV studio. |