| Code |
13971
|
| Year |
1
|
| Semester |
S2
|
| ECTS Credits |
7,5
|
| Workload |
TP(30H)
|
| Scientific area |
Management
|
|
Entry requirements |
none
|
|
Mode of delivery |
Face-to-face
|
|
Work placements |
n.a.
|
|
Learning outcomes |
This course unit aims to provide the fundamental knowledge related to marketing theory by introducing students into a selected marketing literature. It is also intended that students become familiar with the language and terminology of theoretical construction, and introduce students in the current hot issues of marketing reserach.
|
|
Syllabus |
Market orientation
Consumer behaviour
Sustainability
Theory of service marketing
Nonprofit marketing
Relationship marketing
Digital marketing
|
|
Main Bibliography |
Provided by the team of professors according to the themes addressed
|
|
Teaching Methodologies and Assessment Criteria |
Exam: 35%
Group assignment: 65%
|
|
Language |
Portuguese. Tutorial support is available in English.
|