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Sme Management

Sme Management

Code	14060
Year	1
Semester	S2
ECTS Credits	6
Workload	OT(15H)/TP(30H)
Scientific area	Management
Entry requirements	There is no.
Mode of delivery	Face-to-face.
Learning outcomes	- Show the importance of small and medium-sized firms (SME) in the structural, economic and social context. - Provide a set of concepts and subjects that allow a framework of the specificities of SME functioning. - Deepen knowledge and understanding of business management topics in the context of small firms. - Stimulate the spirit of investigation in topics of SME management according to the tendencies and challenges presented in this field of knowledge.
Syllabus	Chapter 1 Introduction 1.1 Definition and general ideas about SMEs 1.2 SMEs in the European Union 1.3 SMEs in the Portuguese economy Chapter 2 Particularities of SME functioning 2.1 Family firm 2.2 Management styles 2.3 Business cooperation 2.4 Advantages versus disadvantages 2.5 Performance in PMEs Chapter 3 Functional Specificities of SMEs 3.1 Human resources 3.2 Marketing and strategic planning 3.3 Production and quality management 3.4 Innovation and information technology 3.5 Financing Chapter 4 Policies encouraging SMEs 4.1 Institutions oriented to SMEs 4.2 Incentive programmes for SMEs
Main Bibliography	Bourgeois, E. (1991): "LA PMI Innovatrice", Les Editions D'' Organization, Paris. Cardoso, L. (1999): "Gestão Estratégica das Organizações - Como vencer os desafios do século XXI", Editorial Verbo, Lisboa - São Paulo. Cohn, T., & Lindberg, R. A. (1974). Survival & Growth: Management Strategies for the Small Firm. [New York]: AMACOM. Franco, M. (2001): "Cooperação Entre Empresas - Meio de Redimensionamento e Reforço da Competitividade das PME Portuguesas", Fundação Nova Europa, UBI. Las Casas, A.L. (2003): “Plano de Marketing para Micro e Pequena Empresa”, Editora Atlas, São Paulo, Brasil. Mintzberg, H., Quinn, J. e Groshal, S. (1995): "The Strategy Process", Prentice-Hall, UK. Patten, D. (1985): “Marketing para a Pequena e Média Empresa”, Editorial Presença, Lisboa. Simões, V.C. (1997): "Inovação e Gestão em PME", Gabinete de Estudos e Prospectiva Económica, Lisboa. Ussman, A. M. (2004): "Empresas Familiares", Edições Sílabo.
Language	Portuguese. Tutorial support is available in English.