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Code 14367
Year 1
Semester S1
ECTS Credits 6
Workload TP(60H)
Scientific area Mathematics
Entry requirements The student should already be able to: - operate with real numbers; - operate with polynomials; - efficiently use the calculator as an auxiliary calculation tool.
Mode of delivery Face-to-face
Work placements None
Learning outcomes This subject's outcome is to introduce basic mathematical concepts and its applications on the solving of Marketing problems.
In the end of this subject the student must be able to solve mathematical problems and to apply mathematical concepts on Marketing problems, namely: to calculate matrix operations and determinants; to solve systems of equations applying several techniques; to analyse graphs of functions; to determine the range, zeros and sign of functions; to differentiate functions; to solve basic problems of marketing, such as demand, price, total revenue, profit, estimation of results, etc.
Syllabus 1. Introduction to Linear Algebra.
2. Introduction to equations and systems of equations.
3. Functions of real variable.
4. Functions' properties.
5. Differentiation.
6. Applications to Marketing.
Main Bibliography Budnick, Frank (1993), Applied Mathematics for Business, Economics, and the Social Sciences, (EUA: McGraw-Hill).
Rosser, Mike (2003), Basic Mathematics for Economists, (Routledge).
Bradley, Teresa & Patton, Paul (2003), Essential Mathematics for Economics and Business, (EUA: John Wiley and Sons)
Teaching Methodologies and Assessment Criteria Weighted average of two written tests and four mini tests. Each written test weighs 40% and each mini-test has a weight of 5%.
Each student may choose to take an overall written test on the day scheduled for the second written test. This option invalidates student participation in the first written test. The weight of the overall written test in the final grade of teaching and learning is 80%.
Professional attitudes are assessed qualitatively (if it has a positive discriminatory character) for all students with attendance greater than or equal to 75%, expressing in three levels: student that stands out for the positive: 2 values; if has attitudes according to the expected: 1 value; student who stands out by negative: 0 values.
Students with a final grade lower than 6 values or attendance of lower than 50% are not admitted to exam.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2021-10-08

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