| Code |
14379
|
| Year |
2
|
| Semester |
S2
|
| ECTS Credits |
6
|
| Workload |
TP(60H)
|
| Scientific area |
Communication Sciences
|
|
Entry requirements |
n.a.
|
|
Learning outcomes |
A) Understanding the theoretical content related to communication and multimedia so that students are able to competently promote and publicise organisations, personalities, products, and services.
B) Defining what communication is and how it can be managed according to the target audience, as well as applying skills related to the theory and basic concepts of visual communication.
C) Enabling students to plan the visual identity of an organisation, personality, product, or service.
|
|
Syllabus |
1. Communication
1.1 Definitions of communication
1.2 Introduction to the study of signs and semiotics
1.3 Marketing communication
1.4 Branding and personal branding
2. Multimedia
2.1 Media, multimedia, crossmedia, and transmedia
2.2 Multimedia storytelling
2.3 Basic concepts of visual planning
2.4 The Iimportance of colour in visual communication
3. Multimedia Communication
3.1 Visual Identity Manual (VIM)
3.2 Content adaptation for different media and languages
3.3 Image editing
3.4 Video editing
|
|
Main Bibliography |
Bender, A. (2009). Personal Branding: Construindo sua Marca Pessoal. Integrare Business.
Farina, M. (2006). Psicodinâmica das Cores em Comunicação. Edgar B.
Fiske, J. (2010). Introduction to Communication Studies. 2010.
Joly, M. (1996). Introdução à Análise da Imagem. Papirus.
Kunsch, M. (2003). Planejamento de Relações Públicas na Comunicação Integrada. Summus.
Muniz, E. (2005). Comunicação Publicitária em Tempos de Globalização. Ulbra.
Williams, R. (1995). Design para Quem não é Designer: Noções Básicas de Planejamento Visual. Callis.
Xavier, A. (2015). Storytelling: Histórias que Deixam Marcas. Best Seller.
Xifra, J. (2014). Manual de Relaciones Publicas e Institucionales. Tecno.
|
|
Teaching Methodologies and Assessment Criteria |
1. Expository and interactive lectures
2. Masterclasses
3. Case studies
4. Individual assignments
5. Tutorial support
Assessment is continuous, based on the following parameters:
A. Partial portfolio (individual) – 20% (4/20)
B. Final portfolio (individual) – 30% (6/20)
C. Final written exam (individual) – 50% (10/20)
The dates for periodic assessments will be agreed upon with students during the first weeks of classes.
Minimum attendance requirement to take the final written exam and the regular examination: 50%.
Minimum grade required to access the exam: 7 points.
|
|
Language |
Portuguese. Tutorial support is available in English.
|