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Entrepreneurship and Innovation

Code 14385
Year 3
Semester S1
ECTS Credits 6
Workload TP(60H)
Scientific area Management
Entry requirements n.a.
Learning outcomes Make future graduates aware of, and initiate them in the phenomenon of entrepreneurship and the process of firm creation, through detailed analysis of the various steps/stages forming this type of business process.

In the end of this unit the student must be able to:
- Present types of possible alternatives at the time of creating a business;
- Make students aware of the existing forms of stimulating entrepreneurship;
- Supply key instruments and procedures for the legal constitution of a firm;
- Present the main variables/factors that can influence a firm's start-up stage.
Syllabus 1. Entrepreneurship and Firm Creation: Some concepts and foundations
2. The Figure of the Businessperson: his/her Characteristics
3. The Business Idea
4. The Firm Plan
5. Strategies of Entry into the Business Function
6. Stimulating Entrepreneurship and Firm Creation
7. Legal Procedures for Firm Creation
8. Starting the Activity
9. Factors of Success and Failure in Firm Creation
Main Bibliography Costa, H. e Ribeiro, P.C. (2007), “ Criação & Gestão de Micro-Empresas e Pequenos Negócios”, Lidel – Edições Técnicas, Lda.
Deakins, D. (1996), “Entrepreneurship and Small Firms”, McGrawHill, London.
Ferreira, M.P., Reis, N.R. e Serra, F.R. (2009), “Marketing para Empreendedores e Pequenas Empresas”, Lidel – Edições Técnicas, Lda.
Las Casas, A.L. (2003), “Plano de Marketing para Micro e Pequena Empresa”, Editora Atlas, São Paulo, Brasil.
Patten, D. (1985), “Marketing para a Pequena e Média Empresa”, Editorial Presença, Lisboa.
Sarkar, S. (2014), “Empreendedorismo e Inovação”, Escolar Editora.
Scarborough, N. e Zimmerrer, T. (1996), “Effective small business management”, Prentice may, New Cork.
Scarborough, N. M. (2015), Entrepreneurship and Effective Small Business Management, Global Edition: Pearson Education Limited. 11th Edition.
Sem autor (1995), “Como crear su própria empresa - Manual prático para conocer los requisitos y saber desarrolar el proyeto inicial”, Editorial de Vecchi,
Teaching Methodologies and Assessment Criteria 1) A group work ("Business Plan") that will have a weight of 30% in the final classification and it will always be mandatory for the student to do the discipline, either by continuous evaluation (teaching-learning period) or by exam (1st and 2nd calls).
2) Individual work (report of a company) - 15%.
3) A written test that will have a weight of 55% and where the student will be evaluated on all the material exposed during the semester. To pass the course the student must have a minimum of 8 points in this exam.

Test: 14 January 2022
Language Portuguese. Tutorial support is available in English.
Last updated on: 2021-10-02

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