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Main Bibliography |
Bourgeois, E. (1991): "LA PMI Innovatrice", Les Editions D'' Organization, Paris.
Cardoso, L. (1999): "Gestão Estratégica das Organizações - Como vencer os desafios do século XXI", Editorial Verbo, Lisboa - São Paulo.
Cohn, T., & Lindberg, R. A. (1974). Survival & Growth: Management Strategies for the Small Firm. [New York]: AMACOM.
Franco, M. (2001): "Cooperação Entre Empresas - Meio de Redimensionamento e Reforço da Competitividade das PME Portuguesas", Fundação Nova Europa, UBI.
Franco, M. (2018), “Networking as a Marketing Tool in Small Companies: A Random and Informal Approach”, Journal of Business Strategy, Vol. 39, No. 2, pp. 47-55.
Las Casas, A.L. (2003): “Plano de Marketing para Micro e Pequena Empresa”, Editora Atlas, São Paulo, Brasil.
Mintzberg, H., Quinn, J. e Groshal, S. (1995): "The Strategy Process", Prentice-Hall, UK.
Patten, D. (1985): “Marketing para a Pequena e Média Empresa”, Editorial Presença, Lisboa.
Simões, V.C. (1997): "Inovação e Gestão em PME", Gabinete de Estudos e Prospectiva Económica, Lisboa.
Ussman, A. M. (2004): "Empresas Familiares", Edições Sílabo.
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Teaching Methodologies and Assessment Criteria |
For the purposes of teaching-learning classification, three types of knowledge assessment (periodic assessment) will be considered:
1) Realization of a big paper (two to three students) that will have a weight of 55% and where the student will be evaluated on the theoretical, methodological and practical development of the assigned theme.
2) Completion of a written test (40%) on the syllabus taught throughout the semester. It should be noted that to pass the Curricular Unit, the student will have to obtain at least 8 points in the test.
3) Attendance by the student, which will have a weighting of 5%. To obtain classification at this time of evaluation, the student will have to attend at least 70% of the classes. Students with special statuses that may justify their absences are excluded from this rule.
NOTE:Only students who have completed the big paper will be admitted to the Final Exam. It should be noted, however, that the final exam will only deal with a written test
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