Business Strategy

Code	15367
Year	3
Semester	S2
ECTS Credits	6
Workload	TP(60H)
Scientific area	Economics and Management
Entry requirements	Not applicable.
Learning outcomes	The Strategy and Competitiveness curricular unit has as main objective: To transmit a set of concepts, tools and analysis techniques, which allow students to understand and extend its range of scientific knowledge in this area. It is intended that students during the learning process, acquire the following competences: To know the key strategic business analysis tools, analyse a firm and/or sector from a strategic point of view, and develop skills in the analysis case studies and basic research.
Syllabus	1 - Domain and Specificity of Business Strategy 2 - External Analysis 3 - Internal Analysis 4 – SWOT Analysis 5 – Typologies of Strategies
Main Bibliography	Ansoff, H.L. (1965). Corporate Strategy: An Analytical Approach to Business Policy for Growth and Expansion. McGraw-Hill. Cardoso, L. (1995), Gestão Estratégica das Organizações; Verbo, Lisboa. Dess, G., Lumpkin, G.T. & Eisener, A. (2007), Strategic Management, Creating competitive advantages, McGraw-Hill,Irwin. Freire, A. (2020), Estratégia – Criação de Valor Sustentável em Negócios Tradicionais e Digitais, Bertrand Editora. Helfat, C. E, Finkelstain, S., Mitchell, W., Peteraf, M., Singh, H., Teece, D. & Winter, S. (2007), Dynamic Capabilities: Understanding Strategic Change in Organizations, Blackwell Publishing, UK. Hitt, M., Ireland, R. & Hoskisson, R. (2005), Strategic Management: Competitiveness and Globalization, 4th Edition, Thompson, UK. Hunger, J. D. & Wheelen, T. (2007), Essentials of Strategic Management, Iowa State University, Prentice Hall. Marcus, A. A. (2005), Management Strategy: Achieving Sustained Competitive Advantage, International Edition, McGraw-Hill, NY. Martin
Teaching Methodologies and Assessment Criteria	The UC is Theoretical - Practical, giving particular emphasis to research activities, organization and study conducted by the student, and the realization of a theoretical-practical research work. Classes are organized combining two complementary teaching techniques: (i) exposure and discussion classes (they are supported by slides and also by practical cases used to motivate the discussion, as well as other support material made available through the E-contents platform); (ii) practical and oriented classes (they are oriented to the realization in group of a research work with a written practical case on the strategy of a real company, presented and defended by each work group). The knowledge assessment integrates three components: class participation and attendance (greater than or equal to 75%); carrying out a work with practical application in a group (30%); and individual test (70%). At exam level, students are assessed by individual written test - 100%
Language	Portuguese. Tutorial support is available in English.