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Teaching Methodologies and Assessment Criteria |
The UC is Theoretical - Practical, giving particular emphasis to research activities, organization and study conducted by the student, and the realization of a theoretical-practical research work. Classes are organized combining two complementary teaching techniques: (i) exposure and discussion classes (they are supported by slides and also by practical cases used to motivate the discussion, as well as other support material made available through the E-contents platform); (ii) practical and oriented classes (they are oriented to the realization in group of a research work with a written practical case on the strategy of a real company, presented and defended by each work group). The knowledge assessment integrates three components: class participation and attendance (greater than or equal to 75%); carrying out a work with practical application in a group (30%); and individual test (70%).
At exam level, students are assessed by individual written test - 100%
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Main Bibliography |
Ansoff, H.L. (1965). Corporate Strategy: An Analytical Approach to Business Policy for Growth and Expansion. McGraw-Hill.
Cardoso, L. (1995), Gestão Estratégica das Organizações; Verbo, Lisboa.
Dess, G., Lumpkin, G.T. & Eisener, A. (2007), Strategic Management, Creating competitive advantages, McGraw-Hill,Irwin.
Freire, A. (2020), Estratégia – Criação de Valor Sustentável em Negócios Tradicionais e Digitais, Bertrand Editora.
Helfat, C. E, Finkelstain, S., Mitchell, W., Peteraf, M., Singh, H., Teece, D. & Winter, S. (2007), Dynamic Capabilities: Understanding Strategic Change in Organizations, Blackwell Publishing, UK.
Hitt, M., Ireland, R. & Hoskisson, R. (2005), Strategic Management: Competitiveness and Globalization, 4th Edition, Thompson, UK.
Hunger, J. D. & Wheelen, T. (2007), Essentials of Strategic Management, Iowa State University, Prentice Hall.
Marcus, A. A. (2005), Management Strategy: Achieving Sustained Competitive Advantage, International Edition, McGraw-Hill, NY.
Martin
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