|
Main Bibliography |
Baker, T. L. (1988): "Doing Social Research", McGraw-Hill Inc., N. York. Barañano, A. (2004): “Métodos e Técnicas de Investigação em Gestão – Manual de apoio à realização de trabalhos de investigação”, Edições Sílabo, Lisboa. Borch, O.J. e Arthur, M.B. (1995): ”Strategic Networks Among Small Firms: Implications For Strategy Research Methodology”, Journal of Management Studies, 34(4), pp. 419-441. Bryman, A. e Cramer, D. (1992): "Análise de Dados em Ciências Sociais", Celta Editora, Oeiras. Burns, A.C. e Bush, R.F. (1999): “Marketing Research”, 3th Ed., Prentice-Hall . Ceia, C. (1995), Normas para Apresentação de Trabalhos Científicos, Editorial Presença, Lisboa. Churchill, Gilbert A. e Iacobucci, Dawn (2005): “Marketing Research - Methodological Foundations”, 9e, Thomson South-Western, ISBN: 0-324-20160-5 Fortin, M. F. (1999): “O Processo de Investigação: Da concepção à realização”, Lusociência, Loures. Franco, M.J. (2001): “O Processo de Cooperação nas Empresas Portuguesas: Formação,
|
|
Teaching Methodologies and Assessment Criteria |
Classes will be of a theoretical-practical nature. Theoretical presentation will be accompanied whenever possible by analysis of case studies taken from journals and books on the speciality.
The assignments to be completed by students have two distinct formats. The first assignment (individual) concerns detailed analysis of a paper (provided by the lecturer and related to the programme of the curricular unit) to be presented in class. The second assignment consists of elaborating a major paper with a written component and also oral presentation in class.
For the purpose of teaching-learning classification, four types of knowledge assessment will be considered (periodic assessment):
1) Discussion of 2 papers- 15+15=30%
2) Research proposal – 70%
Research proposal: 15 November 2025
In this UC, there will be no Written Test for the exam, but rather improvements or completion of the requested work(s) during the teaching-learning period.
|