| Code |
16353
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| Year |
1
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| Semester |
S1
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| ECTS Credits |
6
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| Workload |
T(30H)/TP(30H)
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| Scientific area |
Design de Moda
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Entry requirements |
n/a
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Learning outcomes |
Students must be able to analyze social phenomena and understand how they may or may not influence fashion. Students must master the essential elements that make up the fashion sector: techniques, production, materials, styles, communication tools, marketing and fashion, industries, segments, consumer.
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Syllabus |
The historical trajectory of fashion and its codes of communication;
Fashion functions and their influence on social changes: The symbolic value of clothing;
Fashion and individualism on the threshold of the 21st century;
Communicating fashion: Basic fashion product display tools;
National and international promotion and dissemination platforms;
Author's fashion design; high fashion;
Brands and how they reinvent themselves vis-à-vis the consumer;
Pop culture and fashion;
Subcultures and fashion;
Mass consumption and niche consumption
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Main Bibliography |
BAUDOT, Francois. (2006) Fashion: The Twentieth Century. New York: Universe; Revised edition. ENGLISH, Bonnie. (2008) A Cultural History of Fashion in the Twentieth Century: From the Catwalk to the Sidewalk. Oxford: N. D. Meikle. JONES, Terry. (2012) Fashion Now. Taschen. KAISER, Susan B., (2013) Fashion and Cultural Studies, Berg Pub Ltd. RHODES, Z., BUTTERFIELD, C. e M., BAXTER-WRIGHT, E., CLARKSON, K., KENNEDY, S., MULVEY, K. (2011) Vintage Fashion. Parramón Moda, Espanha. KNOX, Kristin, (2012) Culture to Catwalk: How World Cultures Influence Fashion, A&C Black. LEVENTON, Melissa. (2005) Artwear: Fashion and Anti-Fashion. London: Thames & Hudson. LIPOVETSKY, Gilles. (1987) O império do Efémero - A moda e o seu destino nas sociedades modernas. D. Quixote. LIPOVETSKY, Gilles. (1988) A Era do Vazio. Relógio d’Água. MACKRELL, Alice. (2005) Art and Fashion: The Impact of Art on Fashion and Fashion on Art. London: Batsford. ULLMANN, H.F. (2006) Decades of Fashion. London: Konemann UK Ltd
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Teaching Methodologies and Assessment Criteria |
The Curricular Unit will be developed through expository sessions, discussion of texts and debates in groups under the responsibility of the master's students. Each exhibition session will always be followed by a moment of reflection and analysis of documents or texts illustrating the theme or content covered.
The assessment will be made on a continuous basis, leading the Master's students to actively participate in the Curricular Unit sessions, either in the form of a group or an individual critical work. For each theme, the participation of working groups and the presentation of their research to the class are foreseen.
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Language |
Portuguese. Tutorial support is available in English.
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