| Code |
16360
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| Year |
1
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| Semester |
S2
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| ECTS Credits |
5
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| Workload |
T(30H)/TP(15H)
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| Scientific area |
Design de Moda
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Entry requirements |
n/a
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Learning outcomes |
Develop the capacity and freedom for scientific research, including planning and writing preparation of work.
Conduct research, innovate, and create new products or services, analyze market trends, and understand the life cycle of a product.
Understand the theoretical approach that fosters critical and reflective thinking about Trend Studies.
Differentiate the concepts of 'trend,' 'manifestation,' and 'fashion.'
Identify emerging patterns of behavior in the cultural and fashion context.
Describe, discuss, and explain the current cultural paradigms within the fashion system.
Plan and master observation methods to research and analyze trends.
Interrelate the concepts of strategic and cultural creation within the context of branding and fashion design.
Explain the role of Trend Studies in understanding behaviors and facilitating cultural translation.
Synthesize trends research and apply it in strategic creation.
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Syllabus |
1. Culture as a field of analysis for trends
2. Trend Studies vs. Future Studies in Fashion
3. Trend Research
4. Methods and methodologies for trend research
5. Coolhunting: a methodological approach to trend research
6. Mapping and analysis of cool signals
7. Strategic Management of Fashion Trends
8. Links between cultural creation and new trend products
9. Project management based on trend research.
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Main Bibliography |
Dragt, E. (2017). How to Research Trends. Amsterdam: BIS Publishers.
Gomes, N. P., Cohen, S. A. de M., Cantú, W. A., & Lopes, C. M. A. (2021). Roteiros e modelos para a identificação de tendências socioculturais e a sua aplicação estratégica em produtos e serviços. Modapalavra e-periódico, 14(32), 230-274.Gloor, P. & Cooper, S. (2007). Coolhunting. EUA: Amacom.
Higham, W. (2009). The Next Big Thing - spotting and forecasting consumer trends for profit. London: Kogan Page.
Powers, D. (2018). Thinking in trends: the rise of trend forecasting in the United States. Journal of Historical Research in Marketing, v. 10, n. 1, pp. 2-20.
Raymond, M. (2010). The Trend Forecaster Handbook. London: Laurence King Publishing.
Vejlgaard, H. (2008). Anatomy of a Trend. USA: McGraw-Hill.McGraw-Hikk, Nova Iorque, 2008.
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Teaching Methodologies and Assessment Criteria |
Learning will take place according to the following typology:
1) TE: students will be confronted with specific problems and case studies, which will contextualize the syllabus.
2) TP: carrying out exercises, using active methods, to learn how to apply the knowledge acquired in the theoretical classes;
3) Practical: aimed at developing specific skills in the laboratory and simulating the real application of activities.
Assessment will be continuous and carried out over the course of the semester. The assessment methods used are formative and summative.
The teaching methodology of this curricular unit includes Research-Based-Learning, with students participating in knowledge acquisition scenarios through the collection, analysis and discussion of scientific information. Students are trained in scientific method skills throughout the semester. After setting challenges, autonomous work is encouraged, with teachers organizing tutorial sessions to monitor the work.
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Language |
Portuguese. Tutorial support is available in English.
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