| Code |
16366
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| Year |
1
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| Semester |
S2
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| ECTS Credits |
5
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| Workload |
TP(45H)
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| Scientific area |
Design de Moda
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Entry requirements |
n/a
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Learning outcomes |
To know all the fashion production process
To understand the professional role and their responsibilities in the context of the Fashion production
To elaborate critical establishment and development of an advertising campaign in the fashion area
To learn to structure a fashion production work
The student must be able to use the methodologies in the fashion production, comprising the steps of the production process steps in the context of the fashion plans, designing strategies of the various development stages; must be competent to provide the creation and development of an advertising campaign in the fashion area, from design to art direction; must be able to interpret the fashion market trends to use with quality in the fashion production project; must be able to establish co-relation between art director with other fashion professionals in the final projects using creative process for who creates for fashion customers.
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Syllabus |
1. Theoretical and practical knowledge of fashion production
1.1 Professional role: editor, producer, makeup artist and hairdresser, models director and lighting technical
2. Models runways production: Runways environmental design; Design lighting; music selection; Photography and Video Services; Model Casting; Runways Choreography; and Hairdresser and Makeup concept
3. The creation and development of an advertising campaign in the fashion area, from design to art direction
4. Conception and direction; customer requirements (conceptual, commercial and advertising campaigns); campaign creation; staff training (photographer, stylist, makeup artist, model); management team; project implementation; art direction, layouts development; graphic design creation; assembly of parts (banners, billboard, catalog, etc.); and image processing
5. The art director and fashion. Creative process for who creates for fashion customers
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Main Bibliography |
EVERETT, Judith C., SWANSON, Kristen K., (2013) Guide to Producing a Fashion Show, Fairchild Books; 3 edition.
GRANGER, Michele M., (2012) Fashion: The Industry and Its Careers, Fairchild Books; Second Edition.
IVERSON, Annemarie, (2010) In Fashion: From Runway to Retail, Everything You Need to Know to Break Into the Fashion Industry, Potter Style; 1 edition.
JONES, Sue Jenkyn, Fashion Design. (2005) O Manual do Estilista, Barcelona: Editorial Gustavo Gili.
KAPL, Ulrike Kapl,(2009) Management Fashions: The Production, Diffusion and Decline of Popular Management Concepts, Saarbrücken: VDM Verlag
KEISER, Sandra J. and Garner, Myrna B. (2003) Beyond Design: The Synergy of Apparel Product Development. New York: Fairchild Books & Visuals.
MCKELVEY, Kathryn and Munslow, Janine. (2003) Fashion Design: Process, Innovation & Practice, Oxford, Blackwell Science.
TAIN, Linda. (2003) Portfolio Presentation for Fashion Designers. New York : Fairchild Books & Visuals.
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Teaching Methodologies and Assessment Criteria |
Continuous assessment will consist of two (3) group assessment moments, proposed by the teacher throughout the school year. In these, the student must have a minimum grade of 8 points.
In all these moments, 40% of the grade will refer to the student's individual contributions to the project carried out.
The intermediate assessment elements are:
1. Virtual Fashion Experience – 30% of the final grade
2. Still-life – 30% of the final grade
3. Fashion editorial – 40% of the final grade
Finally, the final assessment regime takes place exclusively after the academic period and will cover all the content taught in the UC and includes an individual exam. Students who choose this option will be admitted to the final assessment regime, upon communication to the teacher via electronic means up to 15 (fifteen) days before the end of the academic period.
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Language |
Portuguese. Tutorial support is available in English.
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