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Syllabus |
1. Theoretical and practical knowledge of fashion production
1.1 Professional role: editor, producer, makeup artist and hairdresser, models director and lighting technical
2. Models runways production: Runways environmental design; Design lighting; music selection; Photography and Video Services; Model Casting; Runways Choreography; and Hairdresser and Makeup concept
3. The creation and development of an advertising campaign in the fashion area, from design to art direction
4. Conception and direction; customer requirements (conceptual, commercial and advertising campaigns); campaign creation; staff training (photographer, stylist, makeup artist, model); management team; project implementation; art direction, layouts development; graphic design creation; assembly of parts (banners, billboard, catalog, etc.); and image processing
5. The art director and fashion. Creative process for who creates for fashion customers
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Main Bibliography |
EVERETT, Judith C., SWANSON, Kristen K., (2013) Guide to Producing a Fashion Show, Fairchild Books; 3 edition.
GRANGER, Michele M., (2012) Fashion: The Industry and Its Careers, Fairchild Books; Second Edition.
IVERSON, Annemarie, (2010) In Fashion: From Runway to Retail, Everything You Need to Know to Break Into the Fashion Industry, Potter Style; 1 edition.
JONES, Sue Jenkyn, Fashion Design. (2005) O Manual do Estilista, Barcelona: Editorial Gustavo Gili.
KAPL, Ulrike Kapl,(2009) Management Fashions: The Production, Diffusion and Decline of Popular Management Concepts, Saarbrücken: VDM Verlag
KEISER, Sandra J. and Garner, Myrna B. (2003) Beyond Design: The Synergy of Apparel Product Development. New York: Fairchild Books & Visuals.
MCKELVEY, Kathryn and Munslow, Janine. (2003) Fashion Design: Process, Innovation & Practice, Oxford, Blackwell Science.
TAIN, Linda. (2003) Portfolio Presentation for Fashion Designers. New York : Fairchild Books & Visuals.
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