| Code |
16367
|
| Year |
1
|
| Semester |
S2
|
| ECTS Credits |
5
|
| Workload |
T(15H)/TP(30H)
|
| Scientific area |
Branding, Marketing e Comunicação
|
|
Entry requirements |
n/a
|
|
Learning outcomes |
Manage/organize commercial spaces in terms of visual merchandising, following contemporary trends;
— Identify the evolution, context, and principles of merchandising;
— Manage/organize commercial spaces using merchandising;
— Identify trends in spaces and merchandising elements.
The student must be able to carry out a complete Visual Merchandising project, be able to interact with other professionals involved and discuss proposals with consistency and quality; must have the ability and competence to include the concepts of visual merchandising in the corporate branding and fashion design project; it must know how to interpret, based on research and continuously 'a prior constructed, market trends accordance with the needs of the corporation and its target; must know how to understand the spaces and be able to structure the best availability of information products in the brand exhibition space (window display).
|
|
Syllabus |
1 Fashion and Visual Merchandising
1.1 Definition of Merchandising;
1.2 Concepts of Visual Merchandising.
1.3 The consumer, the fashions of consumption.
2 Principles of Visual Merchandising
2.1 Fundamentals of design
2.2 Color Theory
2.3 Elements of Visual Merchandising
3 Management and Organization of Commercial
3.1 Formats of retail space (types of stores, stands, showrooms)
3.2 Organization of commercial space (windows, entry, movement, displays and other exhibitors, cash)
3.3 Plan of Visual Merchandising
4. Showcases
4.1 Physical space and structure of the store (exterior and interior)
4.2 Types of Window (balance, scenario, sales, information)
4.3 Calendar of exhibitions
4.4 Techniques for decorating (composition, volume, space)
4.5 Technical Panels (articles of textiles / clothing and decoration)
4.6 Security in the windows
5 Contemporary Trends for visual merchandising
5.1 In terms of retail space
5.2 Elements of visual merchandising
|
|
Main Bibliography |
1. Principal Bibliography
1/ MORGAN, Tony. Visual Merchandising Window and in-store displays for retail. UK: Laurence King, 2008.
2/ From the Editor of VMSD Magazine. Merchandising 6. Ohio, ST Books, 2009
3/ DiNARDO, Anne & HANSON, Alicia. Visual Merchandising 4. Ohio, ST Books, 2005.
2. Complementary Bibliography
4/ BRUCE, Margaret e HINES, Tony. Fashion Marketing Contemporary Issues. UK, Butterworth-Heinemann, 2007.
5/ DOWDY, Clare. ONE-OFF Independent Retail Design. UK: Laurence King, 2008
6/ From the Editor of VMSD Magazine. Stores & Retail Spaces 9. . Ohio, ST Books, 2008.
|
|
Teaching Methodologies and Assessment Criteria |
The teaching and learning methodology focuses on the student. It comprises a component of theoretical content presentation by the teacher and a component of exercises and presentation and discussion of works and case studies, during theoretical-practical contact hours. Mini-projects in groups will be proposed throughout the semester, with a duration of 2 hours of theoretical and practical. The works developed will be exhibited and presented for the appreciation of all students.
In the final component of the evaluation, the practical exercises carried out during the contact classes (40%) as well as the final individual project (50%) on the proposal developed for a real case will be considered. Attendance and active participation in the classroom contributes to the evaluation by the positive way in the final classification (10%).
The UC exam consists of the improvement of the individual final project.
|
|
Language |
Portuguese. Tutorial support is available in English.
|